In a challenging sales environment, homebuilders are adapting, and City Park Homes is a prime example. Now operating under the name City Park, the builder is set to launch two major community releases this fall, while other developers may be pulling back.
New Communities on the Horizon
In September 2026, City Park will unveil The Bogart Hills in Newmarket, featuring a collection of townhomes and single-family homes starting from the high $700,000s. Surrounded by ravines and mature greenery, the community is designed to complement the natural landscape while offering a mix of home types for various lifestyles, according to the builder.
In October 2026, another community will launch at the intersection of Highway 48 and Main Street in Stouffville, also starting from the high $700,000s. This all-townhome development aims to suit the character of the area while providing a blend of comfort and community living for first-time buyers and move-up purchasers alike.
A Strategic Shift
The two new sites mark a change in direction for City Park, whose portfolio previously included smaller enclave developments like Kingfisher Cove in Quinte West and Courtney Point Condos near Fletcher’s Creek in Mississauga. Christopher Zeppa, president of City Park, explained the shift: “We started as a smaller, infill developer with between 20 and 60 houses, focusing on great locations. But now, offering different build forms is essential to attract a wider range of customers.”
Zeppa emphasized that affordability is a major concern, and the company is looking at larger subdivisions of 100 to 300 homes to pivot quickly to what sells. “When you do 20 or 30 units, they are typically all the same for efficiency. With 100 or 200 homes, you can offer different build forms like bungalows or back-to-backs, not just boutique luxury townhomes in high-rent areas.”
Focus on Price and Square Footage
Price-point and square footage are critical right now. Zeppa noted, “We are focusing on the $700,000 to $1 million price range, that’s where the market is.” The builder has also adapted in other ways, learning from past projects. For instance, in Streetsville, they introduced elevators in townhomes after realizing that some buyers were deterred by stairs.
Zeppa also shared insights on community design: “Twenty years ago, putting parkettes in the middle of a subdivision was standard. But most infill developments already have nearby parks. In Newmarket, there are trails around the whole site connecting to other trails. I will build trails if needed, but I won’t build them and pay parkland dedication fees unnecessarily.”
Diversifying into Hospitality
Zeppa remains open to new ideas, including a foray into hospitality. “In Stouffville, the municipality has many hockey tournaments and sporting events but lacks a hotel. We have a six-storey boutique hotel on the books right now.”
Corporate Rebrand
City Park also announced a corporate brand refresh, including a new visual identity, refined messaging, and an updated online presence. This reflects the company’s evolution from focusing on low-rise developments in established communities to becoming a fully integrated developer spanning land assembly, design, and construction. “We’ve grown into a different company than we started over a decade ago,” said Zeppa. “We still develop, design, and build every aspect of our homes and sites, but now we’re doing it at scale, building highly desirable communities that are better by design, from foundation to finish.”
