Thirsty Buddha, the Canadian sparkling coconut water brand, has launched in all 29 Costco UK clubs and is now expanding into Costco locations throughout the Los Angeles region. The expansion follows the brand's growing presence in Costco warehouses across Canada, bringing its sparkling coconut water to millions of Costco members in North America and Europe.
Product Availability and Flavors
The product is available in a 12 x 330mL variety pack featuring Peach Mango, Grapefruit, and Pineapple flavors. The launch in Costco UK occurred in March 2026, and the brand is now rolling out in Costco stores across the Los Angeles area. This marks a significant milestone for the Montreal-based, founder-led beverage brand as it continues to grow its international footprint.
Consumer Trends and Brand Positioning
The expansion comes as consumers increasingly seek natural hydration and functional beverages that deliver both taste and benefits. Coconut water is gaining traction globally, and Thirsty Buddha is redefining the category with its unique sparkling format and flavor-forward approach. Unlike traditional coconut water, Thirsty Buddha combines natural hydration benefits with light carbonation and tropical flavors, creating a refreshing new way to enjoy coconut water.
“Taking Thirsty Buddha beyond Canada is a huge moment for our team,” said Chris Magnone, Co-Founder and CEO of Thirsty Buddha. “We’ve built a strong foundation at home, and this next step is about bringing our approach to hydration to more people around the world. For us, this is about more than retail listings — it’s about meeting people where they live, play, work, and hydrate. Consumers everywhere are looking for beverages that fit modern lifestyles without compromising on taste, and we’re excited to introduce a new take on hydration to even more people across North America and Europe.”
Brand and Company Background
Thirsty Buddha is a founder-led beverage brand redefining hydration with coconut water that tastes as good as it feels. Built on a mission to inspire people to live better, Thirsty Buddha offers a range of better-for-you beverages crafted for everyday refreshment and better-for-you living. Headquartered in Canada, the brand is focused on global expansion and building a loyal community passionate about better hydration.
Temple Lifestyle Brands, the parent company, is a Montreal-based, founder-led beverage brand committed to quality, innovation, and authentic better-for-you products. Today, Temple Lifestyle Brands has evolved into a modern functional beverage platform, home to some of Canada’s most recognizable better-for-you brands, including Thirsty Buddha and Rise Kombucha. Each brand maintains its unique identity, but together they benefit from Temple’s shared resources, national distribution, and commitment to quality, innovation, and authenticity.
