Laurel Lake Placid, a reimagined 90-room independent hotel formerly known as Bluebird Lake Placid, has launched its inaugural seasonal campaign, Live. Lake. Laurel., inviting travelers to experience the Adirondacks with savings of up to 20% on stays booked between July 7 and July 21, 2026, for travel through December 31, 2026.
Campaign Highlights Adirondack Adventure
Inspired by the region's landscapes and outdoor recreation, the campaign celebrates summer moments such as sunrise paddles on Mirror Lake, hiking mountain trails, and evenings in downtown Lake Placid. Located across from Mirror Lake and a short walk from Main Street, the hotel offers easy access to waterfalls at High Falls Gorge, hiking on Heaven Hill Trails or Cascade Mountain, and water activities like kayaking, paddleboarding, canoeing, and swimming.
“Lake Placid offers something new to discover every season, but summer is especially magical,” said Fara Clayton, General Manager of Laurel Lake Placid. “With our Live. Lake. Laurel. campaign, we’re inviting guests to experience everything that makes this destination unforgettable, from days spent on the water and trails to evenings relaxing in the heart of the Adirondacks. We look forward to welcoming both new and returning guests for a summer well lived.”
Design and Amenities
The hotel combines Scandinavian and Japanese-inspired design with Adirondack warmth, featuring 90 guestrooms and suites with mountain or lake views. Amenities include an on-site bar, complimentary continental breakfast, pet-friendly accommodations, and gathering spaces for relaxation after outdoor activities.
The Live. Lake. Laurel. offer targets travelers from New York and the Northeast drive markets, providing a four-season destination base. For more information or bookings, visit LaurelLakePlacid.com or call (518) 523-2587.
About Laurel Lake Placid
Laurel Lake Placid is an independent mountain retreat formerly Bluebird Lake Placid, with 90 rooms inspired by Scandinavian and Japanese design principles. The property is located across from Mirror Lake near downtown Lake Placid, offering year-round adventure access.
