Bitget, recognized as the world's largest Universal Exchange (UEX), has officially launched its UEX Fortune Card Campaign to celebrate the Lunar New Year. This festive initiative is designed to encourage users to explore diverse markets across the platform while participating in seasonal reward opportunities.
Campaign Details and Participation
The Fortune Card Campaign runs from February 13 to February 21, 2026, operating on UTC+8 time. During this period, users can collect Fortune Card puzzle pieces by completing straightforward daily activities within Bitget's comprehensive ecosystem. Participants who successfully assemble a complete set of nine puzzle pieces become eligible for a prize draw to share a substantial 10,000 BGB prize pool.
Even users collecting as few as three puzzle pieces can unlock mystery boxes, with potential rewards including futures position vouchers valued up to 500 USDT. This structure ensures accessibility for various levels of engagement.
Activities and Platform Integration
Rooted in Lunar New Year traditions emphasizing fortune and sharing, the campaign features tasks that feel natural to users. Activities range from simple daily visits to the campaign page to more involved trading actions across multiple markets. These include cryptocurrency futures, stock perpetuals, contracts for difference (CFDs), onchain products, and interactions with Bitget's AI agent known as GetAgent.
Some missions require minimal participation thresholds, allowing users to engage without significant pressure or complexity. This approach aligns with Bitget's philosophy of introducing new experiences through everyday use rather than complicated procedures.
Unified Platform Vision
The campaign coincides with significant app upgrades that advance Bitget's unified platform vision. Recent updates have integrated traditional finance (TradFi) products into a single tab, enabling users to explore cryptocurrency, stocks, and other markets through one streamlined interface. Rather than presenting this as a standalone feature launch, the Fortune Card Campaign provides a practical method for users to experience how different financial products interconnect within a unified environment.
Gracy Chen, CEO of Bitget, commented on the initiative: "Lunar New Year represents a time to slow down, share good fortune, and begin anew. 2026 marks the Year of the Fire Horse, and UEX is pioneering the path into finance's next chapter. This campaign simplifies the process for users to explore various markets and enjoy the season within one unified platform."
Strategic Implications
By combining festive engagement with low participation barriers, the Fortune Card Campaign reflects Bitget's strategic approach to product evolution. The initiative reinforces the company's broader objective of constructing a unified trading platform where users can seamlessly transition across asset classes based on personal interest and prevailing market conditions.
Bitget currently serves over 125 million users worldwide, providing access to more than 2 million cryptocurrency tokens, 100+ tokenized stocks, ETFs, commodities, foreign exchange, and precious metals including gold. The ecosystem emphasizes intelligent trading through its AI agent that co-pilots trade execution.
The company drives cryptocurrency adoption through strategic partnerships with prominent organizations such as LALIGA and MotoGP™. Additionally, Bitget has collaborated with UNICEF to support blockchain education for 1.1 million individuals by 2027. The exchange leads in the tokenized TradFi market, offering competitive fees and high liquidity across 150 global regions.
