Canadian consumers have delivered their verdict on weather information sources, and the results show clear leaders in national trust. The Weather Network and its French-language counterpart MétéoMédia have been officially recognized as Canada's most trusted sources for weather information in the prestigious BrandSpark Most Trusted Awards for 2026.
Overwhelming Consumer Confidence
The recognition comes from comprehensive independent research that directly reflects Canadian preferences. The BrandSpark Canadian Trust Study gathered opinions from 45,394 Canadian shoppers who collectively provided 240,033 brand evaluations across 363 different categories. This massive dataset offers one of the most accurate pictures of brand trust dynamics in the Canadian marketplace.
What makes this award particularly significant is its methodology - winners are determined solely by Canadians who actually use and rely on these services in their daily lives. This isn't an editorial selection but a genuine vote of confidence from the public.
Dominance Across Multiple Platforms
The Weather Network and MétéoMédia maintain their trusted position through multiple touchpoints with Canadian audiences. The brands operate Canada's #1 weather app and maintain strong presence across television, web, and mobile platforms. Their content helps millions of Canadians plan their daily activities and stay safe during severe weather events throughout the year.
Maureen Rogers, President & CEO of parent company Pelmorex, emphasized the importance of this trust relationship. "Trust has always been the foundation of our relationship with Canadians. Every forecast, every alert and every update reflects our deep commitment to accuracy and public safety," Rogers stated. "Being recognized as Canada's #1 Most Trusted Source for Weather Information is not just an honor, it's a mandate. We will continue to earn their trust."
Proven Track Record of Trust
This latest recognition builds on an established pattern of consumer confidence in The Weather Network and MétéoMédia. Their trust credentials include being a three-time winner of Pollara's Most Trusted News Source (2025, 2024, 2023), recognition as one of Canada's Most Influential Brands in 2024, and ranking as the #1 most trusted media brand in Canada according to the Gustavson Brand Trust Index in 2023.
In Quebec, MétéoMédia received special recognition as the province's #1 Most Trusted Weather Information Brand, demonstrating the brand's strong connection with French-speaking Canadians.
Benefits for Advertisers and Partners
This market dominance in trust creates significant advantages for advertising partners. In an era where misinformation and controversial news content can create brand-safety concerns, weather content remains fundamentally neutral, fact-based, and unbiased. Brands that partner with The Weather Network and MétéoMédia benefit from association with high-credibility content, ensuring their messages reach informed, engaged audiences in a premium brand-safe environment.
The awards were announced on November 20, 2025, from Oakville, Ontario, where Pelmorex Corp., the parent company of both weather brands, is headquartered. The continued trust from Canadian consumers reinforces the brands' commitment to providing accurate, reliable, and timely weather information specifically tailored to Canada's diverse and changing climate conditions.
