Terrapin Beer Co., a prominent craft beer brand owned by Tilray Brands, Inc. (NASDAQ: TLRY and TSX: TLRY), has officially launched a sweeping brand refresh that reimagines its visual identity. This strategic update, announced on January 29, 2026, is deeply rooted in the brand's longstanding connections to music, art, and craft beer culture, aiming to resonate with a new generation of beer enthusiasts while honoring its creative heritage.
A Modern Evolution for Artistic Storytelling
The brand refresh introduces a modernized visual evolution designed to amplify artistic storytelling across Terrapin's entire portfolio. Key elements include a revamped logo, updated packaging for each beer, new point-of-sale and retail visuals, and a fresh slogan: 'Terrapin Beer. Sounds good.' This cohesive approach ensures consistent branding across all customer touchpoints, from packaging and logos to digital platforms like websites and social media.
Music and Art at the Core
Central to the refresh is the new packaging, which draws direct inspiration from various classic rock albums and lyrics. Collaborating with a diverse group of artists, including Matt Leunig, Brian Steely, Justin Helton, Derek Perez, and Owen Murphy, Terrapin has developed a streamlined packaging system that showcases vibrant, bold artwork. Each design reflects the brand's musical ethos, bringing a fresh yet authentic feel to its products.
Executive Insights and Future Rollout
Madison Faivre, Senior Brand Manager of Terrapin Beer Co., emphasized the brand's commitment to creativity and community. "Terrapin Beer Co. is known for its love of music, creativity and, above all, great beer," Faivre stated. "The new art brings a vibrancy and boldness to the brand that it hasn't had before, while also staying true to its roots, community focus and mission to create the finest quality craft beers." She likened the refresh to "a new cover of your favorite song – classic, but with an exciting new feel."
The updated identity will be applied across consumer-facing channels, including the Athens-based brewery and taproom, starting this month. Many beers with the new packaging are already available in stores, with the remaining offerings set to roll out over the coming months, ensuring a seamless transition for loyal fans and new customers alike.
