Hangcha Forklift Canada Strengthens Quebec Presence with Expanded Dealer Network
Hangcha Forklift Canada has significantly expanded its operations in Quebec by transitioning from an exclusive single-dealer model to a comprehensive province-wide network of 15 authorized dealers. This strategic move has already generated substantial momentum across the province, with early indicators showing impressive growth in market share and customer engagement.
Province-Wide Coverage and Enhanced Support
The newly established dealer network now provides coverage across key Quebec regions including Montreal, Quebec City, Abitibi-Témiscamingue, Saguenay-Lac-Saint-Jean, Mauricie, Estrie, and Eastern Quebec. This expansion dramatically improves customer access to equipment sales, rentals, mobile service, parts distribution, and comprehensive fleet management support.
Customers across Quebec now benefit from support by more than 100 field technicians, complemented by a substantial 30,000-square-foot parts operation at Hangcha Canada's head office in Vaudreuil-Dorion. This infrastructure enhancement ensures faster response times and improved service availability throughout the province.
Strong Early Performance Indicators
First quarter 2026 results demonstrate the immediate impact of this strategic transition. Bookings in Quebec have increased by an impressive 52 percent compared to the same period in 2025. According to data reported to the Industrial Truck Association, Hangcha Canada's market share in Quebec has shown substantial growth, with a 2.6 percent increase for orders booked and a remarkable 9.9 percent increase for orders shipped.
"What we're seeing in Quebec confirms the value of a more efficient, scalable support model," said Yan Lamontagne, Sales and Product Director at Hangcha Canada. "We've shortened the distance between customers and the service they rely on, creating a more responsive and effective support system."
Strategic Dealer Selection Process
The 15 dealers comprising the new network were carefully selected based on rigorous criteria designed to ensure long-term growth and customer satisfaction. Selection factors included:
- Geographic coverage capabilities
- Number of shop and road technicians
- Existing customer base and market presence
- Rental fleet availability and infrastructure
- Parts distribution capabilities
- Showroom availability and salesforce strength
Hangcha Canada also evaluated each potential partner's competitive positioning and ability to effectively represent the brand within their respective markets, ensuring consistent quality and service standards across the province.
Dealer Confidence and Brand Momentum
"Over the past few years, we've seen the Hangcha brand gain significant traction in Quebec, supported by exceptional product performance and overwhelmingly positive customer feedback," said Louis Gauthier, President of Gauthier Chariots Élévateurs. "Today, with parts more readily available than ever through their provincial headquarters and a broad range of innovative equipment, we're confident in the value it brings to customers and the opportunity to grow with the brand as part of the new dealer network."
Comprehensive Training and Support Initiatives
To ensure a smooth transition and alignment across the new network, Hangcha Canada hosted a Quebec dealer kickoff event at its headquarters on January 14 and 15, 2026. The event brought together approximately 40 participants, many of whom were new to working directly with Hangcha Canada. The comprehensive program included:
- Product training and technical education
- Commercial policy alignment sessions
- Market share planning and strategy development
- Hands-on equipment demonstrations
- External training focused on customer communication techniques
Global Manufacturing Insights and Technology Exposure
In March 2026, Hangcha Canada further strengthened dealer relationships by hosting a factory tour at Hangcha Group's global headquarters in Hangzhou, Zhejiang, China. The tour brought together 20 participants from 12 dealerships across the network, with strong representation from Quebec dealers.
Attendees toured large-scale manufacturing operations, including advanced assembly lines and smart manufacturing systems supported by more than 700 robots. This experience provided direct visibility into product quality, engineering excellence, and lithium-ion technology capabilities, significantly strengthening dealer confidence and market positioning in Quebec.
Customer Incentive Program
As part of the network transition, Hangcha Canada is introducing a targeted warranty incentive specifically for Quebec customers. Existing customers who transfer their service to an authorized Hangcha dealer in Quebec are eligible for an additional one year or 2000 hours of full warranty coverage at no cost. This incentive program demonstrates the company's commitment to customer satisfaction and smooth transition to the new service model.
The expansion of Hangcha Forklift Canada's dealer network represents a significant strategic investment in the Quebec market, creating a more accessible, responsive, and comprehensive support system for industrial equipment customers throughout the province.
