ASUS Celebrates 11th Consecutive Year on Fortune's Prestigious 2026 World's Most Admired Companies List
ASUS has once again secured its position among the world's most respected corporations, marking its eleventh consecutive appearance on Fortune magazine's prestigious World's Most Admired Companies list for 2026. This remarkable achievement underscores the technology giant's sustained excellence in innovation, corporate responsibility, and product quality that continues to define its global competitive edge.
Sustained Excellence in Corporate Recognition
The Taiwanese technology company's consistent presence on this elite list highlights its enduring commitment to managing corporate assets effectively, maintaining strong social responsibility practices, and making strategic long-term investments. Fortune's annual assessment, conducted in partnership with global organizational consulting firm Korn Ferry, represents one of the most comprehensive evaluations of corporate reputation worldwide.
ASUS Chairman Jonney Shih expressed profound gratitude for the recognition, stating, "We are deeply honored to be recognized by Fortune magazine for the eleventh time. At ASUS, we have embraced the principles of Design Thinking for both product innovation and our business operations."
Design Thinking and AI Integration
The company's Design Thinking ethos places user-centricity at the forefront of its operations, prioritizing customer satisfaction as a primary driver for growth and value creation. This philosophy extends to ASUS's approach to artificial intelligence, where careful consideration of user experience and well-being guides technical and performance decisions.
Shih emphasized the company's responsible approach to AI development, noting, "In the era of AI, we approach every decision with care and responsibility, ensuring that user experience and well-being guide our technical and performance choices. Only by doing so can AI truly serve as a powerful engine of innovation, creating meaningful value for users and driving the company's long-term, sustainable growth."
Comprehensive AI Ecosystem and Product Innovation
ASUS has significantly advanced its comprehensive AI ecosystem under its "Ubiquitous AI. Incredible Possibilities" strategy over the past year. The company was among the first to offer an extensive lineup of Copilot+ PCs, enhancing AI accessibility for consumers and professionals alike.
The technology leader demonstrated its ongoing commitment to innovation at CES 2026, unveiling several new and refreshed products including:
- The innovative ASUS Zenbook DUO
- The powerful ExpertBook Ultra
- The refreshed ROG Zephyrus gaming lineup
- The latest Vivobook series
- A new array of Chromebook laptops and commercial desktops
These product introductions highlight ASUS's dedication to cutting-edge design, exceptional performance, and superior user experience across multiple technology segments.
Industry Leadership and Future Outlook
As a long-standing leader in the technology industry, ASUS has been repeatedly recognized for its relentless pursuit of innovation across multiple domains including AI, gaming, and sustainability. The company's eleventh inclusion on Fortune's Most Admired Companies list serves as a testament to its unwavering commitment to technological progress and consistent delivery of high-quality products and services.
The recognition comes at a time when ASUS continues to expand its global footprint while maintaining its core values of innovation, quality, and social responsibility. The company's ability to balance technological advancement with ethical considerations positions it well for continued success in an increasingly competitive global marketplace.
This prestigious accolade not only validates ASUS's current strategic direction but also reinforces its reputation as a corporation that consistently delivers value to stakeholders while maintaining the highest standards of corporate citizenship. As the technology landscape continues to evolve, ASUS's commitment to excellence across all aspects of its operations ensures its continued relevance and leadership in the global technology sector.
