Navigating holiday gift shopping for Generation Z can feel like trying to catch a fleeting TikTok trend. For those not raised on the rapid-fire cycle of social media, figuring out what this demographic genuinely desires is a common struggle. To cut through the noise, we went straight to the source, consulting 12 members of Gen Z to compile a definitive guide to what they want to give and receive this holiday season.
From Nostalgic Tech to Cozy Comfort
Born roughly between 1997 and 2012, Gen Z has a unique blend of tech-savviness and nostalgia. Emma Rekate, 24, from Salt Lake City, points to a major interest in "early 2000s vibes," which fuels a desire for retro tech. This isn't just about aesthetics; it's a cultural touchstone. Digital cameras, disposable cameras, and Polaroid-style instant cameras like the Fujifilm Instax were repeatedly recommended for their nostalgic charm and the tangible photos they produce.
Comfort remains king for this generation, but the style has evolved. Loose, soft loungewear has largely replaced skin-tight athleisure. Matching pajama sets and coordinated sweatsuits from brands featured on Amazon are high on wishlists, perfect for lounging at home or running errands in style. Emma Rekate and Spencer Jamieson, 24, from Malden, Massachusetts, both highlighted the versatility of matching sweats for travel and everyday comfort.
Viral Finds and Wellness Essentials
Social media trends heavily influence Gen Z's desires, especially in beauty and wellness. Skincare gift sets are a safe and popular bet. Elizabeth Woo, 21, of Lexington, Massachusetts, suggested the Summer Fridays Jet Lag Essentials set, while others praised Sol de Janeiro's Brazilian Bum Bum Cream. Korean skincare, particularly sunscreens like Round Lab's Birch Juice Moisturizing UV Lock, was also a top recommendation for its gentle, effective formulas popularized on TikTok.
Wellness extends to sleep and fitness. The Hatch Restore sunrise alarm clock, mentioned by multiple respondents, addresses Gen Z's documented sleep struggles by offering a gentle, screen-free wake-up routine. For fitness, Bala Bangles—wearable wrist and ankle weights—were specifically named by Lauren Anuszewski, 27, of Denver, and others as a coveted workout accessory.
Fashion, Fun, and Functional Picks
Gen Z fashion trends are eclectic and personal. "Skinny scarves" from Etsy sellers like WarungBeads are versatile accessories, while trendy sneakers like the Asics Novablast or Adidas Gazelle Bold cater to both runners and fashion-conscious individuals. In beauty, sheer lip tints reign supreme, with Clinique's Almost Lipstick in Black Honey and Rhode's peptide lip tint leading the pack.
Functionality is key. The Owala FreeSip water bottle has achieved must-have status for its insulation and innovative spout. For coffee lovers living independently, a chic Chemex pour-over glass coffee maker is a game-changer. Even gifts for entertainment have a functional twist: tabletop games from Oink Games like Scout or Deep Sea Adventure are perfect for social gatherings, while Lego sets, such as a bonsai tree, serve as both an activity and display-worthy decor.
The final list of 21 items, curated from over 65 suggestions, includes everything from viral toys like Jellycat plush and Sonny Angel dolls to timeless staples like a Quince cashmere sweater and an L.L. Bean tote bag. With holiday delivery deadlines looming, this guide offers a direct line to what Gen Z is truly hoping to unwrap this year.
