WPIC Marketing + Technologies, a leading China and APAC e-commerce enablement company, has been named one of Canada's Best Managed Companies for 2026. The award recognizes excellence in strategy, leadership, and sustained growth among private Canadian-owned companies with revenues of $50 million or more.
Recognition for Excellence
Celebrating over 30 years, the Canada's Best Managed Companies program evaluates companies on their leadership in strategy, culture and commitment, capabilities and innovation, governance, and financial performance. WPIC stood out for its strategic vision and operational depth in the competitive e-commerce landscape.
From Humble Beginnings to Global Reach
Nearly two decades ago, Canadian brothers Jacob and Joseph Cooke founded WPIC in a small Beijing office. Their mission was to help international brands enter China's emerging e-commerce ecosystem, at a time when few had figured out how to succeed there. They built the company from the ground up, developing technology, operational teams, and market expertise needed to give global brands a genuine foothold in one of the world's most complex retail environments.
Today, WPIC operates across China, Japan, South Korea, and Southeast Asia, serving more than 650 consumer brands through a team of over 300 people. The company offers a full-stack solution to help Western brands launch and scale their e-commerce in Asia.
Leadership Perspectives
"This recognition belongs to every person at WPIC. What Jacob and I started in Beijing twenty years ago has grown into something far larger than either of us imagined, and that growth is entirely the product of the people who joined us and gave this company their best," said Joseph Cooke, President of WPIC Marketing + Technologies. "We are honoured by this designation and proud of the team that earned it."
"Being named one of Canada's Best Managed Companies is a reflection of what our entire team has built over many years. Joseph and I founded this company because we believed international brands needed a better way to operate in China, and we committed to building it," said Jacob Cooke, CEO of WPIC Marketing + Technologies. "It's our passion to help brands navigate this dynamic region, where we've not only worked for over two decades, but also raised our families. The Best Companies recognition validates the approach we have taken to strategy, culture, and execution, and reinforces our commitment to helping our clients succeed in markets that demand genuine operational depth."
About Canada's Best Managed Companies
Canada's Best Managed Companies is one of the country's leading business awards programs, recognizing innovative and world-class businesses. Every year, hundreds of entrepreneurial companies compete for this designation in a rigorous and independent evaluation process. Applicants are evaluated by an independent panel of judges with representation from program sponsors and special guests.
