Village Farms International, Inc. (NASDAQ: VFF) announced the launch of a limited-edition pre-roll duo-pack in the Netherlands, inspired by the summer's football World Championship (WK). The WK Duo-Pack, made with Tangerine flower, is available exclusively through licensed coffeeshop partners during the football season.
Product Details and Availability
The WK Duo-Pack features custom orange branding that reflects Dutch football culture, paired with the Tangerine cultivar for a natural flavor profile matching the national color. The product is designed to capture the energy of the tournament, when the entire nation turns orange to support the Dutch team.
Orville Bovenschen, President of Global Operations for Village Farms, stated, “In the Netherlands, when Oranje plays, the whole country shows up. Right now, that energy is everywhere, and it’s building. The WK Duo-Pack is our way of being part of that moment: a locally relevant, limited-edition product that reflects both the spirit of Dutch football culture and the quality our coffeeshop partners expect from our team.”
Strategic Market Engagement
This activation aims to deepen Village Farms' engagement with coffeeshop partners across the Netherlands. Bovenschen added, “The Netherlands has always punched above its weight on the global stage, and we see the same opportunity in cannabis. This activation is an example of how our Netherlands operation continues to deepen its relationships with retail partners and build a meaningful presence in a competitive market. As everyone is saying here right now: van Links naar Rechts, we gaan naar de finale. From left to right, we’re going all the way.”
Operational Background
Village Farms Netherlands operates licensed cultivation facilities in Drachten and Groningen as part of the regulated Dutch market. The Groningen facility, which opened earlier this year, serves as the Company’s European headquarters and is its largest Netherlands operation, reinforcing capacity to supply consistent, high-quality product.
Village Farms is a global leader in cannabis, plant-based consumer packaged goods, and sustainable innovation. The Company has over 7 million square feet of advanced greenhouse and indoor cultivation assets. In Canada, it operates one of the largest EU-GMP certified cannabis facilities in Delta, British Columbia, and exports to international medical markets. Its Canadian brand portfolio includes Pure Sunfarms, Fraser Valley Weed Co., Soar, Super Toast, Pure Laine, Tam Tams, and Promenade.
