VANCOUVER, BC, June 16, 2026 /CNW/ – TELUS Digital, a global technology service provider specializing in AI-powered customer experience and digital transformation, will exhibit and present at Customer Contact Week Las Vegas 2026. The event takes place June 22–25 at Caesars Forum in Las Vegas, Nevada. As the world’s largest customer contact event, CCW attracts industry leaders seeking innovative solutions.
Live Demonstrations of AI-Powered Solutions
Visitors can connect with the TELUS Digital team at Booth 1108, where the company will host live demonstrations of its AI-powered CX solutions, including Fuel iX Agent Trainer and Agent Assist. These tools are designed to enhance agent performance and streamline customer interactions.
Client Case Study Session
TELUS Digital will also lead a client case study session titled “High stakes, high velocity: Scaling sales excellence through partnership transparency (feat. Custom Ink)” on June 25 from 1:45–2:30 pm in Forum H. The session will explore how cultural alignment and a Transactional Net Promoter Score-driven feedback model drive faster ramp times and expanded outsourcing partnerships.
The Outsourced Sales Gap
As enterprises accelerate their shift toward outsourced front-office sales functions, a recent IDC InfoBrief sponsored by TELUS Digital reveals a striking gap. While revenue growth ranks second among the results enterprises already report from CX partnerships, outbound B2B and B2C sales remain among the least outsourced functions. This points to a significant untapped opportunity for enterprises willing to rethink how they use their CX partners.
“Enterprises have a real opportunity to get more from their CX partners by expanding what they ask of them,” said Abby Spahich, Global Vice President, Digital CX Solutions at TELUS Digital. “Our research with IDC shows that revenue growth is already the second most reported outcome of CX partnerships, yet sales and customer acquisition remain the least delegated functions. The enterprises that close that gap don’t just improve performance, they build a measurable and scalable revenue engine.”
From Partnership Post-Mortem to Playbook
TELUS Digital will address the outsourced sales performance challenge head-on in the client case study session featuring Custom Ink, the leading online platform for custom apparel. The session offers an unfiltered partnership post-mortem covering real decisions, the pilot structure that de-risked the relationship, and the cultural signals that separated this engagement from every previous vendor experience Custom Ink had encountered.
Three Immediately Applicable Frameworks
Attendees will leave with three actionable frameworks:
- A cultural fit evaluation model – how to assess culture, not just capability, when selecting an outsourcing partner
- The TNPS-driven feedback model – how connecting Transactional Net Promoter Score data directly to new hire training accelerates ramp time and sustains performance
- A replicable pilot structure – the exact approach TELUS Digital and Custom Ink used to de-risk the relationship and set the conditions for new-hire ramp times that exceeded expectations
