Sportradar Group AG (NASDAQ: SRAD) and Kalshi, the world's largest prediction market, have announced a landmark multi-year global agreement. This strategic partnership positions Sportradar as an official data and solutions provider for Kalshi, delivering premium sports content and services across major leagues including Major League Baseball (MLB), the National Hockey League (NHL), Major League Soccer (MLS), and Ultimate Fighting Championship (UFC).
Key Aspects of the Partnership
The agreement establishes Sportradar as a core infrastructure provider for prediction markets, a rapidly growing and regulated segment of the sports ecosystem. Sportradar will offer a range of solutions through its Prediction Services division, including:
- Official Sports Data and Live Odds: Fast, reliable, and accurate official data and live odds to power pre-game and in-play markets, enhancing market efficiency and ensuring timely settlements.
- Fan Engagement Solutions: Dynamic, real-time content such as scores, schedules, and data visualizations designed to drive deeper fan engagement.
- Customer Acquisition Solutions: Leading marketing services to help acquire high-value sports fans.
- Integrity Services: A robust integrity framework including Sportradar UFDS AI, which detects suspicious behavior, and the Sportradar Integrity Exchange (SIE), enabling participants to share integrity threats through a secure network.
Expanding into High-Growth Markets
This partnership underscores Sportradar's leading position as it extends its core data and premium solutions capabilities into adjacent, high-growth markets. By leveraging its global distribution model and deep relationships, Sportradar continues to broaden its commercial reach while reinforcing its position as critical infrastructure for the evolving sports industry. The agreement also allows Sportradar to enter into agreements directly with Kalshi's key partners, including brokers and market makers, providing scalable solutions across the value chain.
CEO Comments
Carsten Koerl, Chief Executive Officer of Sportradar, stated: "Prediction markets represent a compelling growth engine for the global sports ecosystem, and Sportradar is uniquely positioned to shape and power this emerging sector. Our partnership with Kalshi extends the reach of our premium sports data and services into a rapidly evolving landscape, fostering collaboration with market makers and the broader marketplace. This partnership with Kalshi marks a critical first step. We look forward to working with key prediction market participants as the landscape matures, establishing the trusted, compliant framework for sports innovation just as we have successfully delivered in online sports betting."
Sportradar will provide products and services to Kalshi and other licensed prediction market entities that operate in compliance with applicable regulations and legal requirements. This agreement is a first-of-its-kind global partnership for prediction markets, highlighting the growing intersection of sports data and financial trading platforms.
