As soccer excitement builds across North America, Ricola is stepping in to help fans keep their voices match-ready with a new campaign. The brand aims to support fans from kickoff to the final whistle, ensuring they can chant, cheer, and debate referee calls without losing their voice.
Ricola's New Campaign for Soccer Fans
This summer, Ricola is launching the Ricolé campaign, tapping into the universal fan experience of cheering loudly. For the first time, Ricola has altered its logo to celebrate soccer fandom and the power of cheering heard in every stadium.
Campaign Highlights
- Influencer partnerships in Canada with professional soccer player Ashley Lawrence and Sportsnet commentator Emily Agard
- On-the-ground sampling activations during matches in Toronto and Vancouver
- A robust media campaign including out-of-home advertising, wild postings near match locations, digital placements, and a Weather Network app buy
Fans will spot Ricola's playful Keep your voice in the game creative throughout the tournament, combining a recognizable soccer chant with Ricola's iconic name.
"Soccer fans bring unmatched energy to every match, and that excitement often means cheering until your voice gives out," said Alok Ummat, Director of Marketing at Ricola. "Through our Ricolé campaign, we want to celebrate that passion and help fans stay match-ready so they can keep chanting, cheering and supporting their teams all tournament long."
As excitement builds across North America, Ricola is helping ensure fans can bring the energy from the opening match to the final celebration. Because no one wants to lose their voice before the tournament is over.
