TORONTO, March 12, 2026 – PATTISON Outdoor Advertising is significantly expanding its transit advertising footprint across Toronto with the recent opening of the TTC's new light rail transit lines. The commencement of service on Line 5 Eglinton and Line 6 Finch West has created fresh avenues for brand exposure along these vital urban corridors.
New LRT Lines Open Doors for Advertisers
Line 5 and Line 6 now provide commuters with modern, reliable light rail service, connecting directly with existing TTC subway Lines 1 and 2 and enhancing regional transit links. This expansion allows PATTISON to deliver unprecedented visibility across 17 new stations, offering a diverse mix of static and digital advertising formats designed to capture the attention of daily riders from the city's west to east ends.
Premium Advertising Formats at Modern Stations
The 15 state-of-the-art stations on Line 5 Eglinton present brands with spacious, modern environments for impactful campaigns. Available advertising options include large-scale wall murals, standard 4x6 Station Posters, and high-definition 75-inch Digital Station posters positioned at both concourse and platform levels.
Similarly, the stations at Finch West and Humber College on Line 6 Finch West now join PATTISON's established TTC advertising network. Here, advertisers can leverage dynamic formats ranging from window vinyl wraps and elaborate stairway murals to cross-track digital screens, offering nearly limitless creative possibilities for engaging commuters.
Enhanced Reach and Connectivity for Brands
This expansion represents a powerful opportunity for advertisers to achieve new levels of exposure across diverse Toronto neighborhoods. The improved transit connectivity and modern station facilities are attracting thousands of daily riders, making these advertising channels particularly valuable for reaching captive audiences during their commutes.
"Congratulations to the TTC for commencing service on the highly anticipated Line 5 Eglinton and Line 6 Finch West," said Steve McGregor, President of PATTISON Outdoor. "With these new routes operational, PATTISON Outdoor can deliver more premium and innovative advertising products to an expanded audience, reaching new neighborhoods and communities on their daily commutes. Our experienced salesforce is ready to deliver measurable impact via these new LRT networks."
Decades of Transit Advertising Expertise
As the exclusive advertising provider for the TTC for over a decade, PATTISON brings unparalleled expertise in transit advertising. This latest expansion of the TTC network further strengthens their position in the market, combining proven experience with new, cutting-edge advertising opportunities.
About PATTISON Outdoor Advertising
PATTISON Outdoor Advertising, a division of The Jim Pattison Group, stands as Canada's largest out-of-home advertising company. With roots dating back to 1908, the company helps brands harness the power of outdoor advertising through comprehensive product offerings, market insights, and customer support services.
Headquartered in Toronto with over 25 sales offices nationwide, PATTISON provides advertisers with unmatched reach across more than 200 markets coast to coast. Their product portfolio spans traditional billboards, transit advertising, digital displays, airport formats, office media, and various street-level advertising solutions.
