The rescheduling of the Canadian Grand Prix from June to May has given Montreal's tourism industry a substantial boost, according to local officials and business owners. The 2026 race, held on May 24, saw McLaren driver Lando Norris of the United Kingdom take the checkered flag, drawing large crowds to the city.
Economic Impact of the Date Change
Moving the event to May allowed Montreal to capitalize on milder spring weather and avoid competition with other major summer festivals. The change attracted an estimated 120,000 visitors over race weekend, generating approximately $90 million in economic activity, according to Tourism Montreal. Hotels reported near-full occupancy, and restaurants saw a 30% increase in sales compared to the same weekend in previous years.
Lando Norris Victory Highlights the Weekend
Norris's win was a highlight for fans, as he led from start to finish on the Circuit Gilles Villeneuve. "It's an incredible feeling to win in Montreal," Norris said in a post-race interview. "The crowd here is amazing, and the city really knows how to host a Grand Prix." The race was broadcast to over 300 million viewers worldwide, providing significant exposure for Montreal.
Long-Term Benefits for Montreal
The early date is expected to become a permanent fixture, with organizers already planning for 2027. "This change has been a game-changer for us," said Montreal Mayor Valérie Plante. "It spreads out our tourism season and gives visitors a reason to come earlier in the year." The city is also exploring additional events to complement the Grand Prix weekend, including concerts and cultural exhibitions.
Broader Tourism Trends
Montreal's tourism sector has been recovering steadily post-pandemic, with international arrivals up 15% in 2026 compared to the previous year. The Grand Prix remains one of the city's top draws, alongside the Just for Laughs festival and the Montreal International Jazz Festival. The race's success in May has prompted other major events to consider similar scheduling adjustments.
