MONAT has been honored with the Direct Selling Association (DSA) Canada Industry Innovation Award for its pioneering leadership in social commerce and its transformative impact on the direct selling industry. The announcement was made on June 22, 2026, in Toronto.
Recognition for Social Commerce Innovation
The award recognizes MONAT's strategic integration of social commerce into the traditional direct selling model. Over the past year, the company launched TikTok Shop in the United States and introduced the MONAT Meta Affiliate Program across the U.S. and Canada. These initiatives empower Market Partners to convert social engagement into trackable sales through affiliate links, platform-native shopping experiences, and corporate-supported advertising.
Empowering Market Partners
By blending content, community, and commerce, MONAT has enabled its independent sales force to grow businesses in spaces where consumers already discover, engage with, and purchase products. Marcia Cota, Senior Vice President of Sales at MONAT, stated: “This recognition reflects MONAT’s commitment to innovation and our belief that the future of direct selling lies at the intersection of entrepreneurship, technology, and social connection. Our Social Commerce strategy empowers Market Partners to grow their businesses in the spaces where consumers are already discovering, engaging with, and purchasing products. We are honored to be recognized by the Canada DSA for helping shape the next chapter of our industry.”
CEO's Vision
Ray Urdaneta, CEO and Co-Founder of MONAT, added: “Our mission has always been to create meaningful opportunities for people to build successful businesses while delivering exceptional products and experiences. This award validates our vision of embracing innovation while staying true to the relationship-driven foundation that defines direct selling. We are proud to be leading the industry forward and creating a model that reflects how today’s consumers shop, connect, and engage.”
About the DSA Industry Innovation Award
The DSA Industry Innovation Award honors companies driving meaningful change through groundbreaking ideas, technologies, and business models. MONAT's social commerce initiative exemplifies this vision by creating new opportunities for entrepreneurs and redefining how direct selling can thrive in a digital-first world.
About MONAT
MONAT Global is a leading social selling brand that delivers naturally based, science-backed haircare, skincare, and wellness products through a passionate community of independent Market Partners. Founded in 2014 and headquartered in Miami, FL, MONAT operates in multiple international markets and continues to expand its global footprint with integrity, innovation, and impact at its core.
For media inquiries, contact Carla Hernandez, VP, Global Marketing, at (305) 781-4995 or CarlaH@MonatGlobal.com.
