LG Electronics Canada has launched the Match Day Heroes campaign, a national contest and video series designed to celebrate the local businesses and gathering places that bring soccer fans together across the country. The initiative invites Canadians to nominate their favorite local footy hubs for a chance to win an LG Match Day Upgrade valued at up to $10,000.
Celebrating Community Through Soccer
The campaign, announced on June 8, 2026, features Ottawa-born soccer star Jonathan David. It aims to highlight the connection and shared experiences that unite communities through sport. From neighborhood sports bars and cafes to beloved community gathering spaces, one winning hub will receive a premium LG technology upgrade package designed to enhance the match day viewing experience.
How to Participate
Canadians can nominate their Match Day Heroes by visiting the official LG website and sharing why their favorite local footy hub deserves the ultimate upgrade. Eligible nominations include sports bars, cafes, restaurants, other local gathering spaces, or even a backyard where fans gather to watch and celebrate the game. The contest closes on July 26, 2026.
Jonathan David on the Campaign
“Soccer has a unique way of bringing people together,” said Jonathan David. “It’s the places where Canadians gather to watch these games that are the real stars – local spots that create a sense of community. My own soccer hub was back in Ottawa, growing up with friends and family. I’m excited to see the special places Canadians nominate and celebrate the people behind them.”
Video Series Highlights Toronto-Area Hubs
As part of the Match Day Heroes campaign, LG has also produced a video content series highlighting four Toronto-area small businesses and community gathering spaces: Nganda, Liberty Village Market, Este es Columbia, and Amigos da Dundas. The series showcases how these venues bring fans together to celebrate match day moments.
LG’s Commitment to Community
The campaign reinforces LG’s Life’s Good brand promise by celebrating the local footy hubs and communities that help create unforgettable match day experiences for fans across Canada. By shining a spotlight on these spaces, LG aims to recognize the people and places that foster meaningful shared experiences through soccer.
