Haier, the world's No.1 brand in major home appliances for 17 consecutive years, has confirmed its role as Official Partner of Roland-Garros 2026, reinforcing its long-term global sports strategy and commitment to connecting premium technology with everyday life.
Partnership Details
As one of the world's most prestigious tennis tournaments, Roland-Garros stands as a unique platform where sporting excellence, innovation and lifestyle converge. Through this partnership, Haier continues to strengthen its international brand presence while showcasing how connected, people-centric technologies elevate daily living with thoughtful care and intuitive experiences.
Guided by its global slogan Play with the Number Ones, Haier has built a comprehensive international sports partnership portfolio spanning major global tennis events, including the Australian Open, the Mutua Madrid Open, the Rolex Paris Masters and the Nitto ATP Finals. These partnerships reflect Haier's commitment to excellence, precision, resilience and continuous innovation.
Executive Comments
Antony Peart, Director of Brand and Communications at Haier Europe, stated: Roland-Garros brings together excellence, passion and innovation on a truly global stage. As Official Partner once again, we deepen our long-standing commitment to sport and bring our people-first connected technology closer to consumers, partners and fans worldwide.
Gilles Moretton, President of the French Tennis Federation, added: We would like to thank Haier, the tournament's Official Partner, for supporting us in this latest edition of Roland-Garros. Since it began in 2023, our partnership, driven by innovation, has grown increasingly meaningful year after year. This year, spectators at Porte d'Auteuil will be able to enjoy the many activities offered by Haier both within the stadium and at the Tribune Concorde, for an even more intense Roland-Garros experience.
Innovations on Display
Throughout Roland-Garros 2026, Haier will maintain a fully integrated, high-visibility presence across the tournament venue and the city of Paris, showcasing its latest cross-category innovations on court and delivering interactive fan experiences at the Fan Village.
The Haier Horizon Collection exemplifies how care translates into product innovation. Featuring advanced cooling and preservation technologies with sophisticated design, the refrigerator range extends freshness while helping users reduce waste and manage food more efficiently. Also on display are Winery 7, I-Pro Shine Biovitae, Couture Collection 11, and Forni ID Serie 6, spanning wine storage, dishwashing, laundry and premium cooking appliances.
Beyond the stadium, Haier brings the tournament spirit to the heart of Paris at Place de la Concorde, home to the FFT's Tribune Concorde open-air fan zone. Here, Haier presents its customized Motorhome, featuring live product displays and interactive activations that connect its smart appliances to the values of sport, innovation and care.
