GARAGE Confirms Flagship in Manhattan's Flatiron District
Montréal-born fashion brand GARAGE has officially confirmed it will open its largest and most immersive retail flagship to date in the heart of Manhattan's Flatiron District. Occupying a premier multi-level corner at 5th Avenue and E 21st Street, the high-voltage destination is set to open in spring 2027.
This expansion follows GARAGE's recent move into the UK market, with stores at Bluewater Shopping Centre and on London's Oxford Street. While the brand already maintains a presence in New York City's SoHo neighborhood, this new location represents a significant leap in its North American strategy.
Flagship Designed as Content-Creation Hub
Spanning over 9,500 square feet, the space is designed to be a content-creation hub, blending Flatiron's historic bones, soaring ceilings, and industrial textures with GARAGE's signature aesthetic. The store will offer the full expression of the brand in one of the world's most dynamic retail markets.
“We're incredibly excited to bring GARAGE to the Flatiron district in New York City with our largest store to date. This flagship location represents a major milestone for the brand, allowing us to showcase our full expression of GARAGE in one of the world's most dynamic retail markets,” said Romina Kolodziejska, Vice-President, Global Real Estate & Store Development at Groupe Dynamite Inc. “Expanding in New York at this scale underscores our confidence in the brand's continued growth, and our commitment to meeting our customers where they are.”
Exceptional Growth and Further Expansion
The arrival of the Flatiron flagship comes at a time of exceptional growth for GARAGE. The brand has successfully scaled in major US hubs like Las Vegas and Hawaii, and made its mark overseas with UK openings. Following the Flatiron launch, GARAGE will unveil similar multi-level destinations on Newbury Street in Boston and M Street in Georgetown, District of Columbia, reinforcing its commitment to community and connection in competitive retail landscapes.
Celebrating 50 years, GARAGE is a Montréal-born brand known for its cultural relevance and deep understanding of its community. It delivers elevated, off-duty essentials for women who live unapologetically, with monthly drops designed to keep her closet and feed ahead of the curve.
