Beth McMahon, chief executive officer of Hotels Canada, stated that the majority of Canadians are opting to travel within the country this summer, citing a growing sense of patriotism and a desire to support local economies.
Domestic Travel Trends
In an interview with Financial Post's Larysa Harapyn, McMahon highlighted that domestic bookings have seen a significant uptick compared to previous years. She noted that Canadians are increasingly choosing to explore their own provinces and territories rather than traveling abroad.
According to McMahon, this shift is driven by a combination of factors, including a strong national pride and a recognition of the unique attractions Canada offers. 'Canadians are feeling patriotic and want to rediscover their own backyard,' she said.
Impact on the Hospitality Industry
The trend is expected to boost the hospitality sector, particularly hotels and resorts in popular domestic destinations. McMahon emphasized that the industry is well-prepared to accommodate the increased demand, with many properties offering special packages and promotions to attract local travelers.
Data from Hotels Canada indicates that bookings for domestic stays have increased by over 20% compared to the same period last year. This surge is particularly notable in regions such as British Columbia, Ontario, and the Maritimes.
Economic Implications
The focus on domestic travel is also seen as a positive sign for the Canadian economy, as it keeps tourism dollars within the country. McMahon noted that every dollar spent on domestic travel supports local businesses, from hotels and restaurants to attractions and transportation services.
She added that the trend aligns with broader consumer preferences for sustainable and responsible travel, as domestic trips typically have a lower carbon footprint than international flights.
Outlook for Summer 2026
Looking ahead, McMahon expressed optimism about the summer season, predicting that domestic travel will remain strong throughout the coming months. She encouraged Canadians to continue exploring the country's diverse landscapes and cultural offerings.
'We have so much to see and do right here at home,' she said. 'This summer is a perfect opportunity to support local communities and create lasting memories.'
