MISSISSAUGA, Ontario, June 11, 2026 (GLOBE NEWSWIRE) — As the official egg partner of Canada Soccer, Burnbrae Farms is proud to announce the launch of its national Eggs Get Goals campaign. This integrated marketing activation is designed to fuel Canadian fans and celebrate the power of protein during one of the most significant moments in global sport.
A Fully Integrated National Campaign
The Eggs Get Goals activation leverages Burnbrae Farms partnership with Canada Soccer through a broad, multi-channel approach. Key components include:
- National retail activation featuring promotional packaging showcasing Canada Soccer Men's National Team players.
- Out-of-home media, including TTC buses and a high-traffic billboard in Toronto.
- Digital and social media campaigns amplifying partnership engagement and consumer reach, including an Eat Like A Pro series featuring Canada Soccer Men's and Women's National Team players.
- In-store marketing through retailer flyers across Canada.
- Experiential activation at Canada Soccer House in Toronto Harbourfront, including fan engagement and a branded booth.
- Consumer contest and digital engagement platform connecting fans with exclusive content.
A Proud Moment for Canadian Soccer
As Canada steps onto the global stage, Burnbrae Farms stands alongside Canada Soccer as the official egg partner, celebrating the passion of fans nationwide and helping fuel the next generation of athletes. The campaign is timed to build excitement as Canada prepares to welcome the world for international soccer competition.
Margaret Hudson, President and CEO of Burnbrae Farms, stated: This is one of our most ambitious campaigns to date. Our team has delivered a fully integrated activation that showcases our brand on multiple platforms, from product packaging to high-impact outdoor placements, at a time when the eyes of the world are excitedly on Canada.
The creative strategy for the Megga Egg at Canada Soccer House was led by King Ursa, packaging design by Fish Agency, influencer strategy by Citizen Relations, and media by Wavemaker.
About Burnbrae Farms
Burnbrae Farms is the largest family-owned and operated egg business in Canada, committed to providing Canadians with sustainable, nutritious, great-tasting eggs and egg products. As a majority female-owned business, it is certified as a Women's Business Enterprise. For generations, the Hudson family has given back to local communities through grassroots programs and local and national charities, enhancing the lives of Canadians one egg at a time.
