Blue Rewards has announced a multi-year exclusive strategic partnership with Dollarama to help Canadians achieve real financial progress by offering more value in their everyday spending. This collaboration aims to make everyday purchases more rewarding for consumers across the country.
How the Partnership Works
Blue Rewards members can earn Blue Points on qualifying purchases made at participating Dollarama locations nationwide when they use a linked BMO payment card. Specifically, BMO Blue Rewards credit cardholders can earn 10 times the Points at participating Dollarama stores, allowing them to accumulate rewards faster on essential purchases.
Members will also have access to exclusive promotional offers on eGift Cards available through the Blue Rewards program, providing additional opportunities to save and earn.
Focus on Affordability
With affordability being a top concern for many Canadians, Blue Rewards continues to expand where and how Blue Points can be earned. This partnership with Dollarama, one of Canada's most accessible retailers, reinforces a shared commitment to helping households maximize their everyday budgets.
Blue Rewards members with a linked payment card can earn Points on qualifying purchases of $20 or more at more than 1,700 Dollarama stores nationwide. Additionally, BMO Blue Rewards Mastercard credit cardholders can earn up to 6% back in value on eligible spend with participating Partners, including Blue Rewards Travel.
Executive Insights
Chris Wragg, Vice President of Strategic Partnerships at Blue Rewards, expressed enthusiasm about the partnership: “We’re excited to partner with Dollarama to deliver more value to Canadians by expanding how members can earn from their everyday spending and make real financial progress. This collaboration builds on Dollarama’s commitment to everyday value combined with the continued evolution of Blue Rewards. With affordability top of mind for many, Canadians are focused on managing their budgets and getting the most from every dollar. By meeting our members where they already shop for essentials, we’re making it easier to turn routine purchases into meaningful value and bring this benefit to more Canadians across the country.”
Nicolas Hien, CIO of Dollarama, added: “Dollarama is focused on making everyday shopping simple, affordable and accessible for Canadians. Partnering with Blue Rewards allows us to enhance that experience by adding rewards to purchases customers are already making, delivering a practical benefit that fits naturally into their daily lives.”
About Blue Rewards and BMO
For more information about the Blue Rewards program, visit www.bluerewards.ca. To learn more about the BMO Blue Rewards Mastercard lineup, including important terms and features, visit www.bmo.com/blue-rewards.
BMO Financial Group is the eighth largest bank in North America by assets, with total assets of $1.5 trillion as of April 30, 2026. Serving clients for more than 200 years, BMO provides a broad range of personal and commercial banking, wealth management, global markets, and investment banking products and services across Canada, the United States, and select markets globally. BMO is committed to driving positive change in the world and making progress for a thriving economy, sustainable future, and stronger communities.
