Advantage Group International (AGI) has officially unveiled its groundbreaking new platform, Advantage LiveLens, set to launch in 2026. This innovative continuous client insight environment promises to fundamentally transform how supplier-retailer partnerships are measured, understood, and enhanced across the global business landscape.
Redefining Partnership Intelligence for Modern Markets
Designed specifically for today's rapidly evolving marketplace, Advantage LiveLens delivers continuous, always-on intelligence that moves beyond traditional annual reporting cycles. The platform represents a significant advancement for consumer-packaged goods (CPG) and fast-moving consumer goods (FMCG) industries, establishing a new standard of dynamic, continuous partnership insight that keeps pace with modern business demands.
From Static Assessments to Dynamic Monitoring
As supplier-retailer relationships grow increasingly complex and business conditions shift faster than annual cycles can capture, organizations require insight mechanisms that match this accelerated pace. Advantage LiveLens addresses this critical need by providing a continuously updated view of partnership performance, effectively replacing static, point-in-time assessments with ongoing signals, richer contextual understanding, and clearer pathways to actionable improvements.
The platform's sophisticated dashboard offers organizations a continuous view of partnership performance, enabling them to monitor emerging trends, identify significant shifts, and act on insights as they develop in real-time. This represents a fundamental departure from traditional assessment methods that often leave businesses reacting to outdated information.
Executive Vision for Partnership Transformation
"Advantage LiveLens represents a fundamental shift in how business partners listen, learn, and act," emphasized Peter Harris, CEO of AGI. "For the first time, companies can continuously monitor the strength of their partnerships and respond with greater speed, precision, and confidence. By delivering ongoing insights, LiveLens empowers our clients to anticipate market changes, strengthen collaboration, and drive sustained growth."
Harris further noted that as the leading advisor in B2B engagement, Advantage Group remains committed to helping organizations unlock new opportunities and shape the future of partnership excellence through innovative solutions like LiveLens.
Integrating Advanced Technology for Enhanced Insight
As part of the company's broader Always-On evolution strategy, Advantage LiveLens brings together several cutting-edge components into a single, intuitive environment:
- Continuous feedback mechanisms that provide real-time partnership data
- AI-powered intelligence that identifies patterns and opportunities
- Modern research design principles that ensure relevance and accuracy
"Advantage LiveLens transforms business partner insight into a living, dynamic asset," explained Adam Aronson, Vice President of Product. "By combining continuous measurement with intuitive design, clients gain a clearer, more current view of partnership performance that drives meaningful business outcomes."
Key Platform Features and Capabilities
The LiveLens platform introduces a modernized insight experience featuring several innovative components designed to enhance business decision-making:
- Richer, context-driven dashboards that strengthen interpretation capabilities and support more informed decision-making processes
- Advanced alignment tools that help teams collaborate around a shared, current view of partnership performance
- Clearer pathways to action that enable smarter, faster decisions across diverse markets and business environments
This comprehensive approach ensures that organizations can identify what matters most to their partners, track progress continuously, and take decisive action when opportunities or challenges emerge. The platform's design emphasizes practical utility while maintaining sophisticated analytical capabilities that support strategic partnership management.
Based in Toronto, Advantage Group International continues to establish itself as an innovator in the B2B partnership space, with LiveLens representing their latest contribution to advancing how businesses understand and optimize their most critical commercial relationships.
