As global soccer fever builds, 10 Barrel Brewing and Pub Beer are bringing fans together across the Pacific Northwest with watch parties, game-day limited-edition merchandise, activations, and sweepstakes.
Summer of Soccer Events
BEND, Ore., June 15, 2026 — 10 Barrel Brewing and Pub Beer, craft beer brands of Tilray Brands, Inc. (NASDAQ: TLRY and TSX: TLRY), today announced a summer-long soccer celebration across the Pacific Northwest, bringing fans together through in-pub activations, limited-edition packaging, branded merchandise, sweepstakes, and game-day experiences tied to the excitement of the global tournament.
As soccer supporters gather to celebrate the world's biggest matches, 10 Barrel Brewing and Pub Beer are creating destination-worthy experiences that blend craft beer, Cheap Fun, and matchday energy. Across 10 Barrel pubs in Bend, Boise, and Portland, fans can enjoy a lineup of activations designed to turn every game into an occasion. Fans can soak up the excitement of the global soccer tournament through internationally inspired dishes, beer specials, and a game-day passport contest — all while celebrating the tournament atmosphere with fellow supporters.
Limited-Edition Packaging and Sweepstakes
Pub Beer and Pub Light are tapping into the excitement of the global soccer season with limited-edition packaging that turns an 18-pack into your personal soccer goal, a Cheap Fun foosball table sweepstakes to win a one-of-one Pub Cup co-branded foosball table, branded soccer merchandise, and prizes offered during matches at 10 Barrel pubs across the Pacific Northwest.
Brian Hughes, Senior Brand Director-West Coast Brands, said, "Soccer has an unmatched ability to bring people together, and 10 Barrel Brewing and Pub Beer are embracing that energy with experiences built for fans who want to celebrate every match with great beer, great food, and a little Cheap Fun along the way. From limited-edition packaging and foosball to pub programming across the Pacific Northwest, this campaign is all about creating memorable moments around the global game."
Whether fans are following every match or just looking for a fun place to catch the action, 10 Barrel Brewing and Pub Beer are bringing people together all summer long with flavorful food, cold beer, playful competition, and memorable prizes. Across the Pacific Northwest, the brands are giving soccer fans more reasons to show up, cheer loudly, and celebrate the season in true pub style.
For more information on 10 Barrel Brewing pub events and Pub Beer promotions this summer, visit your local 10 Barrel pub in Bend East, Bend West, Portland, or Boise, or follow the brands on social media @10barrelbrewing.
About 10 Barrel Brewing and Pub Beer
10 Barrel Brewing is known for its inventive craft beer, vibrant pub culture, and community-driven approach to bringing people together over great food and drinks. Pub Beer is the beloved easy-drinking lager brand built around the spirit of Cheap Fun, delivering uncomplicated good times and approachable refreshment.
About Tilray Brands
Tilray Brands, Inc. (Nasdaq: TLRY; TSX: TLRY), is a leading global lifestyle and consumer packaged goods company with operations in Canada, the United States, Europe, Australia, and Latin America that is leading as a transformative force at the nexus of cannabis, beverage, wellness, and entertainment, elevating lives through moments of connection. Tilray's mission is to be a leading premium lifestyle company with a house of brands and innovative products that inspire joy and create memorable experiences. Tilray's unprecedented platform supports over 40 brands in over 20 countries, including comprehensive cannabis offerings, hemp-based foods, and craft beverages.
