The agricultural machinery industry has a new benchmark for excellence, as New Holland Agriculture, a brand of CNH Industrial, has clinched a major victory at the international Tractor of the Year 2026 awards.
A Prestigious Win at a Global Stage
The awarding ceremony took place at the world-renowned Agritechnica trade fair in Hanover, Germany. It was here that the New Holland T4.120F Auto Command was named the winner in the Best Specialized category. This award is judged by a panel of leading farm machinery journalists from across Europe, making it one of the most respected accolades in the sector.
Gerrit Marx, the Chief Executive Officer of CNH, expressed his pride in the achievement. "We are delighted to see our product excellence once again recognized by the Tractor of the Year jury," Marx stated. He emphasized that the company's machines are designed with advanced technology to boost farmer productivity and profitability.
Innovation and Comfort in a Specialized Machine
The award-winning T4.120F model is a game-changer for the specialty tractor segment. It is the first of its kind to feature the Auto Command Continuously Variable Transmission (CVT) with a 50-kph ECO mode. This innovation is specifically engineered for narrow tractors that operate in challenging environments like vineyards and fruit farms.
The tractor is packed with high-end specifications that prioritize operator comfort and ease of use. By completing the New Holland range, it offers farmers a powerful and efficient solution tailored to specialized agricultural tasks.
Looking Forward at CNH Tech Day
The announcement of this award coincides with CNH's plans to showcase its future direction. The company has invited the public to its Tech Day, scheduled for November 11 at 8:00 am ET. This event, broadcast live from Agritechnica, promises to reveal the next wave of technological advancements from CNH Industrial and its family of brands.
CNH Industrial is a global leader in equipment and technology, driven by a purpose of Breaking New Ground through innovation, sustainability, and productivity. Its portfolio includes renowned brands like Case IH, New Holland, CASE Construction, and Raven, among others.
