Greek and Latvian producers generated strong interest among Canadian trade professionals through tastings, meetings, and networking events at SIAL Canada 2026. The National Union of Agricultural Cooperatives of Greece (ETHEAS) and the Latvian Dairy Committee (LDC) successfully concluded their participation at the 2026 edition of SIAL Canada, held from April 29 to May 1 at the Palais des congrès de Montréal, under the “Premium European Products: Better Knowledge, Better Choices” campaign, co-funded by the European Union.
Throughout the three-day exhibition, the “Premium European Products” booth welcomed a wide range of Canadian importers, distributors, retailers, foodservice professionals, and media representatives interested in discovering authentic, high-quality European products from Greece and Latvia. The event served as a valuable platform for building relationships with professionals from the Canadian market, generating strong interest in the featured portfolio of premium European products.
Numerous discussions were held with industry stakeholders seeking products that align with growing consumer demand for quality, authenticity, traceability, and sustainability. Visitors had the opportunity to experience the products firsthand through tastings and direct interaction with the producing companies. The immersive format allowed attendees to learn more about the origins, production methods, and unique characteristics of the showcased products, creating meaningful engagement and a stronger connection between producers and potential business partners.
The Greek selection featured PDO-certified specialties and traditional products including extra virgin olive oils, table olives, dried grapes (Vostisa), Krokos Kozanis saffron, graviera semi-hard cheese, and masticha Chios gum and masticha oil that comes through the steam distillation of Masticha Chiou resins. Latvia presented a diverse assortment of dairy products, chocolates and confectionery, hand-made dried candied fruits, savory snacks, and ice cream made with real milk, which attracted notable attention from visitors.
In addition to the exhibition presence, three professional dinners were organized during the week, providing further opportunities for networking and strengthening connections with Canadian industry professionals in a more intimate setting. The participation of ETHEAS and LDC at SIAL Canada 2026 reinforced the campaign’s mission to promote premium European agricultural products across international markets while highlighting the European Union’s high standards for food quality, authenticity and sustainability.
