Canada's New Beer Trend: Lighter, More Experimental
Labatt reports a shift in Canadian beer tastes towards lighter, fruity, and experimental styles over the last five years, driven by Gen Z's focus on moderation and health.
Category : Search result: Gen X consumers
Watchdog questions military police commitment to reform
A military watchdog report found the investigation into Maj.-Gen. Dany Fortin was deeply flawed. The Provost Marshal's weak response to 16 recommendations raises doubts about real change.
The Hidden Cost of Wedding Season for Women
A personal essay reveals the disproportionate financial and emotional burden women carry during wedding season. Explore the data and the pressure to 'show up well.'
Matcha Latte Prices Soar in Montreal Due to Global Shortage
The price of matcha in Montreal has nearly doubled in a year, jumping from $26 to $46 per 100 grams. A surge in demand driven by Gen Z and social media trends has created a global supply crunch, forcing tea shops to seek new sources.
Erika Kirk's Challenge: Winning Over Gen Z Women
Erika Kirk takes over Turning Point USA, aiming to attract young women with a traditionalist message. Experts and data reveal a significant political gender divide, casting doubt on her appeal to a generation prioritizing financial independence.
Coffee Prices to Rise in U.S. Despite Tariff Reset
American coffee drinkers will face higher prices at cafes and stores, even after former President Trump's recent tariff reset. Get the details on the economic factors at play.
Gen Z's 2024 Holiday Gift Guide: What They Really Want
Struggling to shop for Gen Z? We asked 12 members what's on their list. From nostalgic tech to viral skincare, here are 21 gifts they'll genuinely love and use this season.
Economics, Theft Force Rethink of Self-Checkouts in Canada
Canadian retailers are scaling back self-checkouts as theft and user frustration undermine the promised savings. Discover why the automated future is hitting a human-speed bump.
Unprecedented Surge in 0.0 Drinking at Office Parties
A new global study shows a dramatic shift in attitudes, with 72% of people now confident to choose non-alcoholic options at festive work events without fear of judgment. Discover the data driving the 'sober curious' revolution.
Avoid Holiday Spending Regret: Smart Shopping Tips
Learn practical strategies to manage your holiday budget and avoid financial regret in the new year. Our guide helps you shop smartly and celebrate without the January debt hangover.
Turntide Inverter Powers Dust Moto Electric Motorcycles
Turntide Technologies' Gen 6 Inverter integrated into Dust Moto's electric motorcycles, enabling full-system control in just eight weeks. Discover how this collaboration accelerates performance.
Utah is the hardest state for singles to date
A new Dating Difficulty Index ranks U.S. states by how hard it is to find love. Utah tops the list, while Rhode Island is the easiest. Experts explain the financial and social pressures on modern daters.
Canadians aim to shop local for Christmas, survey finds
A new survey reveals many Canadians plan to support local businesses this holiday season, but competitive pricing is still a major deciding factor for shoppers.
Gen Z: The New 'Lost Generation' Analyzed
Victor Davis Hanson explores why Gen Z males are struggling with adulthood, facing economic hurdles and social alienation. Can this generation be found before it's too late?
Fashion Brands Champion Older Celebrities in New Campaigns
Burberry and other luxury brands are featuring celebrities over 50 in major campaigns, signaling a shift toward authentic representation and targeting powerful Gen X consumers.
Food Costs, Local Products Worry Canadians: Report
New research reveals Canadians' growing concerns about food affordability and preference for local products. Discover how inflation impacts grocery choices nationwide.
Trump Sparks Real 'Buy Canadian' Shift in Canada
Canadians are finally acting on 'Buy Canadian' sentiment, with domestic food sales up 10% as U.S. politics drives new grocery patriotism. Explore the data behind this consumer shift.
Holiday Scam Threats Target Canadian Consumers
BMO's financial crimes head warns Canadians about emerging fraud threats during the holiday shopping season. Learn how to protect yourself from sophisticated scams.
Mexico Gen Z Protest Draws Few Young Participants
A protest inspired by the 'Gen Z' movement in Mexico attracted limited youth participation but drew numerous government critics. Analysis reveals shifting political dynamics.
Protect Your Money from AI Scams: Expert Tips
As scammers turn to artificial intelligence, learn how to safeguard your finances with automatic skepticism and proven security strategies. Stay protected now.
Young travelers boost cruise industry amid travel slump
Millennials and Gen Z are transforming the cruise industry with unprecedented bookings, driving record profits for major operators while other travel sectors struggle in 2025.
Study: Ontarians to spend cautiously this holiday season
New research reveals Ontario residents are tightening budgets for holiday shopping. Discover how economic concerns are reshaping seasonal spending habits across the province.
TFSA mistake costing young Canadians millions
TD Bank survey reveals 41% of young Canadians aren't investing in TFSAs, missing out on tax-free growth. Learn how to maximize your retirement savings potential.
Discounts and Patriotism Drive Canada Holiday Shopping
Canadian retailers leverage deep discounts and patriotic themes for 2025 holiday season. Expert Bruce Winder reveals how AI transforms shopping habits amid economic pressures.
Target cuts prices on 3,000 items for holidays
Target announces major price reductions on 3,000 everyday items just in time for Canadian holiday shoppers. Get ready for significant savings this season.
Canada's 2025 Budget Focuses on Millennials and Gen Z
The upcoming federal budget introduces sweeping changes aimed at helping younger Canadians facing housing affordability, student debt, and climate anxiety. Discover how new policies could reshape financial futures for millennials and Gen Z.
Gen Z Under Fire: Canada's Youth Work Ethic Examined
A provocative Toronto Sun column examines why Generation Z faces criticism for entitlement, digital addiction, and career apathy in today's competitive job market.
Canada's Silent Approval of Lab-Grown Meat Raises Concerns
Discover how Health Canada's secretive approach to approving cloned meat products is bypassing public scrutiny and what it means for Canadian consumers.
Dictionary.com picks Gen-Z slang '67' as Word of the Year
Discover why Dictionary.com chose the cryptic Gen-Z term '67' as its 2023 Word of the Year, beating out AI and other tech buzzwords in a surprising linguistic victory.
Young Canadians Risk Money on TikTok Financial Advice
Canadian youth are turning to TikTok for financial guidance, but experts warn much of the content is misleading, unqualified, and potentially harmful to their financial futures.
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