Cineplex's surprise premieres boost revenue: analyst
Retail analyst reveals how Cineplex's surprise movie premieres create an 'interesting business model' that could significantly increase theater revenue through enhanced concession sales.
Retail analyst reveals how Cineplex's surprise movie premieres create an 'interesting business model' that could significantly increase theater revenue through enhanced concession sales.
Cineplex posts surprising $12 million third-quarter profit as Canadian moviegoers return to theaters, though revenue still trails pre-pandemic levels. Get the full financial breakdown.