QuestionPro, a prominent global leader in survey and research technology, has officially announced the acquisition of Fathom, a leading text analytics platform specializing in open-ended survey data and customer feedback. This strategic move, revealed on April 21, 2026, from Austin, Texas, represents a significant advancement in QuestionPro's analytics offerings and solidifies its position in delivering comprehensive, AI-driven research solutions.
Enhancing Analytical Capabilities
The acquisition integrates Fathom's advanced text analytics, which combine artificial intelligence with human oversight to achieve exceptional nuance, accuracy, and control. This technology enables researchers to move beyond basic summaries and delve into the underlying drivers of customer and market behavior, providing deeper insights from unstructured data.
Integration and Features
Fathom's capabilities will be fully incorporated into QuestionPro's Enterprise-grade platform, including Fathomer, an agentic research system designed to accelerate and enhance open-ended analysis. Key features include thematic coding, custom and AI-generated codeframes, multilingual analysis, and flexible querying of unstructured data. This integration offers researchers a faster and more precise method to extract meaningful insights from text at scale.
Executive Perspectives
Tovah Paglaro, COO and Co-Founder of Fathom, emphasized the importance of open-ended feedback in modern research, stating, "QuestionPro shares our belief that accuracy, nuance, and researcher control are essential to unlocking its full value. By bringing qual at scale under a single roof with data collection, we are combining advanced text analytics with a global research platform to accelerate how organizations turn unstructured feedback into action."
This acquisition strengthens QuestionPro's ability to deliver accurate, transparent, and scalable AI-driven analysis within a unified platform, increasing organizational confidence in the insights that guide decision-making. As noted in the announcement, "Text analysis is where open-ended feedback stops being messy and starts becoming momentum. Bringing Fathom into QuestionPro gives customers a stronger way to turn more of the voice of the customer into real growth."
Customer Benefits and Continuity
Customers will benefit from QuestionPro's robust platform, which includes advanced security and compliance measures, scalable infrastructure, and global support. Additionally, they will gain deeper integration and ongoing innovation in AI-powered text analysis. Existing Fathom agreements have been assigned to QuestionPro, with no immediate changes to service or access, ensuring a smooth transition for current users.
About QuestionPro
Founded in 2006, QuestionPro is a global provider of online survey and research services that assist companies in making data-driven decisions. With offices in the US, Canada, Mexico, U.K., Germany, Japan, Australia, the United Arab Emirates, and India, the company offers 24-7 access to highly trained support specialists and engineers, reinforcing its commitment to customer service and technological excellence.
