Expanding on its role as the exclusive Video Assistant Referee (VAR) provider for the FIFA World Cup 2026, Hisense is excited to be a supporting partner of Soccer and Technology from the FIFA Museum, presented by the Province of British Columbia, at Science World in Vancouver during World Cup festivities.
The exhibition, making its North American premiere in Vancouver, showcases the game-changing technology and science behind 'the beautiful game' — including the state-of-the-art RGB MiniLED Hisense televisions that will be viewed by FIFA officials in the FIFA World Cup 2026 Video Operating Room.
'From the pitch to the screen, technology has transformed how fans engage with soccer — and how officials call the game,' says Puneet Jain, Senior Director of Marketing and Ecommerce with Hisense Canada. 'Technology has an increasingly important role in how the game is played and officiated. We’re looking forward to showcasing the Soccer and Technology exhibition and bringing these advancements directly to soccer fans during the World Cup.'
FIFA’s VAR system demands extremely high standards for display performance, including ultra-high resolution, natural and real colour accuracy and real-time responsiveness. Hisense’s advanced RGB MiniLED technology delivers ultra-high colour gamut and precise colour reproduction, enabling clear and authentic restoration of live match footage for video assistant referees.
The system, including Hisense’s elevated display technology, will be showcased as part of the Soccer and Technology from the FIFA Museum exhibit, including the UX Series — a 100-inch RGB MiniLED TV.
Soccer and Technology from the FIFA Museum will open to the public at Science World on May 15th as Vancouver prepares to welcome the world to the FIFA World Cup 2026. From the pitch to the broadcast booth, the exhibition offers a deep dive into soccer’s evolving ecosystem. Guests will explore five core sections: Broadcasting and Media, Intelligent Data, Refereeing and Fair Play, Staging the Game and the Innovation Lab, exploring how evolving technology shapes the innovation, preparation, action, enjoyment and analysis of soccer games.
The North American premiere of the exhibition at Science World runs until September 7th, highlighting Vancouver’s role as a global centre for culture and innovation.
For more information, please visit hisense-canada.com. Join the conversation and connect with Hisense on Facebook, Twitter and Instagram @HisenseCA, using the hashtag #HisenseCanada.
