Canadian Soccer Business and STACKTV Announce Major Partnership to Elevate Canadian Premier League
In a significant move for Canadian soccer, Canadian Soccer Business (CSB) has unveiled a new partnership with STACKTV, Corus Entertainment's premium streaming platform. Announced on Thursday, this collaboration aims to bring the Canadian Premier League (CPL) closer to fans across the nation through enhanced visibility and engagement opportunities.
Key Elements of the Partnership
The partnership will feature STACKTV as the front-of-kit sponsor for Inter Toronto FC, providing a prominent on-field presence. Additionally, the agreement includes digital content integrations across CPL and OneSoccer platforms, along with fan engagement initiatives and contests designed to connect with supporters throughout the season.
Beyond matchday coverage, the collaboration extends Canadian soccer's reach through national visibility across Corus's owned media portfolio. This includes on-air advertisements on Global TV and Corus radio stations in key Canadian markets, as well as digital placements on STACKTV. The partnership aligns with CSB's long-term vision to grow soccer's audience in Canada by amplifying the sport's stories, increasing accessibility, and strengthening its mainstream presence.
Executive Insights on the Collaboration
"Media and storytelling play a critical role in how sports grow, connect, and endure," said Michael Beckerman, Chief Operating Officer of Canadian Soccer Business. "This partnership with STACKTV reflects our responsibility to bring Canadian soccer into the national conversation through extensive on-air and digital promotion. By expanding our reach across both digital and linear platforms, we're helping elevate our clubs, players, and competitions and build deeper, lasting connections across the country."
"We're thrilled to partner with the Canadian Premier League on this collaboration bringing STACKTV into the heart of a deeply connected Canadian soccer community," added Jennifer Abrams, Senior Vice-President of Content and Marketing at Corus Entertainment. "By connecting STACKTV with highly engaged fans through the front-of-kit sponsorship of Inter Toronto and league-wide media and digital programming, this partnership allows us to extend our reach, support the momentum of Canadian soccer, and align the brand with a national fan community. We're excited to see the STACKTV brand come to life on the field!"
About Canadian Soccer Business
Canadian Soccer Business represents a suite of top-tier national assets central to soccer in Canada. This includes corporate partnerships and media rights for Canada Soccer's core assets, such as the Men's and Women's National Teams and the TELUS Canadian Championship, along with all rights associated with the Canadian Premier League and League1 Canada.
