In a move blending national pride with sweet rewards, Tim Hortons has unveiled a special promotion to cheer on Team Canada at the upcoming Winter Olympic Games. The iconic coffee chain will be giving away free Timbits to its reward members every time Canadian athletes stand atop the podium.
A Golden Deal for Tims Rewards Members
The promotion is straightforward and enticing for fans. For every gold medal Canada wins at the 2026 Winter Olympics in Italy, Tim Hortons will offer its Tims Rewards members up to two free 10-packs of Timbits. There is one condition: customers must make a minimum purchase of five dollars to claim the complimentary donut holes. The offer kicks in with Canada's first gold medal of the Games and includes special bonuses for victories in the nation's most-watched events.
Should the Canadian men's or women's hockey teams capture gold, Tims members will be eligible for additional free Timbits packs, celebrating these pivotal moments with a classic Canadian treat.
Securing a Long-Term Partnership with Team Canada
This tasty promotion is part of a broader, landmark partnership announced by Tim Hortons on Wednesday, January 7, 2026. The company, owned by Restaurant Brands International Inc., has signed an eight-year agreement with the Canadian Olympic Committee and a concurrent three-year deal with the Canadian Paralympic Committee.
This partnership extends far beyond the promotional counter. Throughout the Olympic and Paralympic Winter Games, which run from February 6 to 22, 2026, Tim Hortons will be on the ground in Italy serving its coffee to Canadian athletes, their coaches, and family members at Canada Olympic House.
Brewing National Spirit
Hope Bagozzi, Chief Marketing Officer for Tim Hortons, expressed the company's enthusiasm for supporting the national teams. "We're proud that our iconic red Tims cups will be a familiar sight at Canada Olympic House Celebration Series and that we'll be serving our coffee to Team Canada throughout the 2026 Olympic and Paralympic Winter Games," Bagozzi stated in an official news release.
This initiative is designed to unite Canadians from coast to coast in support of their athletes, creating a shared moment of celebration that culminates in a free, symbolic snack. It leverages the deep cultural connection many Canadians have with the Tim Hortons brand, turning athletic achievement into a community-wide reward.
As the nation's eyes turn to Italy this February, Tim Hortons is ensuring that every golden moment for Team Canada will also be a sweet one for its most loyal customers back home.
