In an exciting development for international motorsports, AYA Gold & Silver Inc. has stepped into the driver's seat as the premier sponsor of a groundbreaking Canadian-Moroccan team set to conquer the 2026 Rallye Aïcha des Gazelles. This partnership marks the first time a joint Canadian-Moroccan team will compete in the legendary all-women's off-road rally.
Pioneering International Collaboration
The Montreal-based mining company is championing this unique cross-cultural initiative that brings together Canadian rally driver Kelly Cates and Moroccan navigator Laila Bennis. This dynamic duo represents more than just a racing team—they embody the spirit of international cooperation and women's empowerment in extreme sports.
About the Rallye Aïcha des Gazelles
The Rallye Aïcha des Gazelles stands as one of the world's most challenging and prestigious all-female motorsport events. Unlike traditional rallies that emphasize speed, this unique competition rewards precision navigation and strategic thinking as teams traverse Morocco's demanding desert terrain using only maps and compasses.
Strategic Alignment with Moroccan Operations
Benoit La Salle, President & CEO of AYA Gold & Silver, emphasized the natural synergy between this sponsorship and the company's significant presence in Morocco. "Our commitment to Morocco extends beyond mining excellence," La Salle stated. "Supporting this historic team allows us to celebrate Moroccan culture while strengthening ties between our two nations through shared adventure and achievement."
What Makes This Partnership Significant
- First-ever Canadian-Moroccan team in the rally's history
- Exclusive title sponsorship by AYA Gold & Silver
- Showcases women's leadership in extreme sports
- Strengthens Canada-Morocco relations through sports diplomacy
- Aligns with AYA's corporate social responsibility initiatives in Morocco
The 2026 rally promises to be a landmark event, with the Canadian-Moroccan team poised to make history while navigating some of North Africa's most breathtaking and challenging landscapes. This sponsorship demonstrates how corporate vision can drive meaningful cultural exchange and support women breaking barriers in traditionally male-dominated sports.
