Students in Abbotsford, British Columbia, have taken a creative and direct approach to combat drunk driving this holiday season. They have designed special paper bags for liquor stores that carry a blunt message: 'Don't be a goober, get an Uber'.
A Student-Led Initiative for Safer Roads
The project is part of the 'Think of Me: Don't Drive Impaired' campaign, a collaborative effort involving local students and the Abbotsford Police Department. The bags were officially unveiled on December 21, 2025. The goal is to place a timely and memorable reminder in the hands of individuals purchasing alcohol, encouraging them to plan for a safe ride home.
The student-designed bags feature more than just the catchy slogan. They are intended to provoke thought and personal responsibility at the critical moment when a decision about driving is made. By partnering with liquor retailers, the campaign ensures the message reaches its target audience directly.
Community Collaboration for a Critical Cause
The Abbotsford Police Department is actively supporting the initiative by distributing the bags and promoting the campaign's message. This partnership highlights a community-based strategy to address the persistent issue of impaired driving, which sees a tragic spike during festive periods.
Authorities hope the unconventional and youth-driven message will resonate more effectively than traditional warnings, particularly with younger demographics. The use of colloquial language like 'goober' is designed to be attention-grabbing and relatable, cutting through the noise of standard public service announcements.
The Impact of a Simple Message
While the concept is simple, the potential impact is significant. Each bag serves as a mobile billboard for safety, extending the campaign's reach from the store to homes and social gatherings. The initiative empowers students to contribute meaningfully to public safety in their community.
Campaigns like 'Think of Me' are crucial during the holiday season, a time known for increased social gatherings and, consequently, a higher risk of impaired driving incidents. By providing a clear, alternative solution—using a ride-sharing service like Uber—the campaign makes it easier for people to make the right choice.
The Abbotsford student project is a powerful example of how local innovation and community policing can work together to tackle a national problem. It turns an everyday item into a tool for prevention and a conversation starter about responsible behavior.
