A landmark hotel in the heart of New York's Adirondack Mountains has begun a new chapter. Laurel Lake Placid, formerly known as Bluebird Lake Placid, officially debuted on January 15, 2026, following a comprehensive rebranding that emphasizes a deep connection to its natural surroundings.
A Fresh Identity Rooted in Nature and Renewal
The hotel's new name and identity draw inspiration from the laurel plant, a symbol of renewal and natural beauty. This thematic shift guides the entire guest experience, moving towards a modern interpretation of classic Adirondack hospitality. According to Joe Blank, Regional Vice President of Operations, the rebrand is a strategic evolution that better reflects the property's setting and design.
"Laurel Lake Placid represents a thoughtful evolution of the property," Blank stated. "The refreshed identity allows the hotel to more clearly connect with the Adirondack landscape while delivering a comfortable, approachable stay that resonates with today’s travelers."
Design and Amenities for the Modern Traveler
The property's transformation is evident in its interiors, which feature a calming palette of warm neutrals, soft greens, and natural wood tones designed to mirror the surrounding environment. The 90 guestrooms and suites blend Scandinavian and Japanese influences, focusing on clean lines and natural materials to foster a sense of rest.
Public spaces are adorned with artwork from regional creators, and the fireside lounge offers cozy seating with mountain views. For amenities, guests have access to an indoor pool, a fitness area, lobby lounges, and convenient Grab and Go options. The hotel is also pet-friendly, welcoming dogs with designated accommodations.
An Ideal Base for Four-Season Adventure
Positioned as a comfortable home base for exploration, Laurel Lake Placid's location is key to its appeal. It provides easy access to Mirror Lake, Olympic venues, hiking trails, skiing destinations, and the village center of Lake Placid.
Despite integrating modern conveniences like upgraded Wi-Fi and mobile-friendly services, the hotel maintains a relaxed, unplugged atmosphere befitting a mountain retreat. This balance of effortless comfort and proximity to year-round adventure defines the new Laurel Lake Placid experience for couples, families, and outdoor enthusiasts.
