After more than a century of appearing side by side in stores, bars, and homes, Heinz and Heineken have finally made their partnership official. The two iconic brands have launched their first-ever collaboration: a limited-edition Heinz x Heineken six-pack that includes five bottles of Heineken beer and one bottle of Heinz Tomato Ketchup.
A Partnership That Was Always Meant to Be
What might seem like an unexpected pairing is actually incredibly obvious. For over 150 years, these two brands have shared shelf space and been part of countless shared moments. Now, they are celebrating that connection in a way that fans have been waiting for.
The collaboration extends beyond the six-pack. A limited-edition Heinz x Heineken jersey has also been created, allowing consumers to wear their love for this pairing with pride.
How to Get Your Hands on the Six-Pack
Fans of both brands can enter for a chance to win the exclusive six-pack and the jersey through the Heinz Instagram page. The giveaway is part of a campaign that invites everyone to create their own DIY Heinz x Heineken six-pack, making this collaboration accessible to all.
Voices from the Brands
Karen Owen, Chief Growth Officer at Heinz Europe and Pacific, said, "For 150 years, HEINZ and Heineken have been part of the moments that bring people together. This summer, we're making it official."
Nabil Nasser, Global Head of Brand Heineken, added, "This collaboration is a reminder that even the most unlikely pairings can feel completely natural when they're part of shared moments – it's the match we've all been waiting for."
About Heineken
HEINEKEN is the World's Pioneering Beer Company, a leading developer and marketer of premium and nonalcoholic beer and cider brands. With over 85,000 employees, the company operates in more than 70 countries and is committed to innovation and sustainability.
