TORONTO, June 8, 2026 /CNW/ – FIFA and Casamigos Tequila have officially joined forces for the FIFA World Cup 2026 in Canada. Through Diageo's role as the Official Spirits Supporter of the tournament, Casamigos will bring its signature hospitality and spirit to the world's biggest stage, uniting friends, rivals, and fans across the country in a moment of celebration. This Calls for Casamigos Margaritas.
A Toast to Football and Friendship
The award-winning tequila brand is teaming up with FIFA World Cup 2026 to bring fans together across Canada through a shared passion for football and margaritas. As the tournament unites the world through a shared love for soccer, Casamigos will bring that same spirit to life across Canada—from moments of friendly rivalry to moments of connection over margaritas. Whether fans are cheering for the same team or going head-to-head, the tournament's best moments are the ones shared together. As one of the world's most iconic cocktails, the margarita is the perfect complement to the tournament, bringing fans together across teams, borders, and moments of celebration.
House of Friends Activations
As the Official Tequila Supporter of the FIFA World Cup 2026, Casamigos will elevate its 'House of Friends' platform in Canadian host cities throughout the tournament, welcoming fans into high-energy viewing destinations designed for unrivalled connection and celebration. True to the brand's heritage, Casamigos has always been about fostering community and shared experiences. This historic moment is no different, extending that same match-day energy to fans gathering on vibrant patios, at bars, and at home. From coast-to-coast watch parties to once-in-a-lifetime fan experiences, Casamigos is giving Canadians another way to raise a margarita together.
Official Statements
“The FIFA World Cup is one of the only moments in sports that brings the world together over soccer on a truly global stage, and that shared spirit of connection and celebration is exactly what has defined Casamigos from day one,” said Natalie Goldberg, Director of Luxury at Diageo Canada. “Whether fans are captivated by a match at home or soaking up the electricity of a crowded patio, this summer is about raising a Casamigos margarita to shared moments. 'This Calls for Casamigos Margaritas' is how we can celebrate together — celebrating both rivals and amigos over one of the world's most iconic cocktails.”
What to Expect
Across Canada, Casamigos will show up wherever fans gather, from major host cities to neighbourhood patios, creating elevated, high-energy viewing places to celebrate the tournament together. Casamigos will roll out a series of 'House of Friends' activations across Toronto and Vancouver, capturing the spirit of the FIFA World Cup 2026 viewing and summer socializing moments. Beyond these experiences, Casamigos will be present at the FIFA Fan Festival in Toronto and Vancouver, offering fans the chance to enjoy a Casamigos margarita during some of the country's most anticipated fan celebrations.
