NARS Cosmetics Launches New Natural Matte Longwear Foundation
Cosmetics brand NARS has introduced a fresh take on a beloved foundation with the release of the Natural Matte Longwear Foundation. This new formula promises a 24-hour natural matte finish that controls shine and blurs imperfections while enhancing skin appearance over time. According to Yasir Akhtar, national manager for sales and education at NARS Cosmetics, the product is designed to offer medium-to-full coverage with innovative skincare benefits.
Key Features of the Foundation
The foundation incorporates a 'Pore-Refining Trio,' a skincare technology aimed at improving the look of pores within two weeks of consistent use. This feature sets it apart from traditional matte foundations, blending makeup with skincare for a more refined complexion. Priced at $70, it is available through narscosmetics.ca and Sephora, making it accessible to beauty enthusiasts across Canada.
Expert Tips for Flawless Application
To mark the launch, Akhtar provided expert advice on applying matte foundation effectively. He emphasizes that matte formulas can be challenging to perfect compared to radiant ones, so following professional steps is crucial for optimal results.
Step 1: Skin Preparation
Akhtar advises starting with properly prepped skin. Before applying any complexion products, ensure your skin feels smooth, supple, and hydrated. This foundational step helps the foundation adhere better and last longer throughout the day.
Step 2: Application Technique
After shaking the bottle to mix the formula, apply a small amount of foundation using your fingertips. Begin at the center of the face and blend outward. Akhtar recommends building coverage only where needed to avoid a heavy or chalky finish. The fingertip method allows for precise control, leveraging the oil-absorbing and instant-filter powders in the formula to maintain a natural skin-like appearance.
Step 3: Setting for Longevity
To maximize the foundation's staying power, Akhtar suggests using a setting powder, such as the NARS Soft Matte Advanced Perfecting Powder, followed by a setting spray like the NARS Light Reflecting Makeup Setting Mist. This combination helps lock in the makeup while keeping skin looking supple and fresh.
Why This Launch Matters
The release of the Natural Matte Longwear Foundation addresses a growing demand for long-wearing, skincare-infused makeup products. With its focus on pore refinement and a natural matte finish, it caters to consumers seeking both aesthetic and functional benefits. Akhtar's tips highlight the importance of technique in achieving a flawless look, making this launch not just about a new product but also about educating users on best practices in makeup application.
As beauty trends continue to evolve, innovations like this foundation blend cosmetics with advanced technology, offering solutions for everyday wear. Whether for special occasions or daily use, this product aims to provide a reliable option for those preferring a matte complexion without compromising on skin health.
