As the winter chill sets in across Canada, a new beauty movement is warming up the season. The cozy beauty trend, which emphasizes comfort, self-care, and sensory indulgence, is taking center stage. On December 15, 2025, beauty expert Alice Prendergast highlighted this phenomenon on CTV's The Social, curating a list of seven essential products to help everyone embrace the hygge-inspired approach to their routines.
What Is the Cozy Beauty Trend?
This trend moves beyond aesthetics, focusing on creating a feeling of warmth, comfort, and ritual. It's about transforming daily beauty and skincare routines into moments of sanctuary, especially during the colder, darker months. Think rich textures, soothing scents, and products that nourish both skin and spirit. The trend aligns perfectly with the Canadian winter, encouraging a turn inward and a focus on personal well-being.
The Curated List of Cozy Essentials
While the original article on CTV Shopping Trends does not list the specific seven products, the feature by Alice Prendergast serves as a guide to the key product categories defining the trend. Based on the theme, these must-haves typically include items designed to provide comfort and luxury at home.
Expect to find recommendations for:
- Nourishing Body Butters or Creams: Rich formulations with ingredients like shea butter and cocoa butter to combat dry winter skin.
- Hydrating Face Masks: Creamy or gel masks that offer a moment of pampering and deep moisture.
- Soothing Bath Soaks or Bombs: Products from brands like LUSH, mentioned in the article's disclaimer image, to create a spa-like bath experience.
- Comforting Home Scents: Candles or diffusers with warm notes of vanilla, sandalwood, or baked goods to set a cozy atmosphere.
- Plush Skincare Tools: Soft headbands, comfortable silicone masks, or warming facial tools that enhance the ritual.
- Indulgent Lip Treatments: Ultra-hydrating balms and overnight masks for soft, cared-for lips.
- Gentle, Creamy Cleansers: Products that cleanse without stripping, leaving skin feeling soothed and protected.
The article emphasizes that these products are available through various retailers, including Sephora, as also noted in the source material. The CTV Shopping Trends team operates independently of CTV News journalists and may earn a commission from purchases made through provided links.
Integrating Coziness into Your Routine
Adopting this trend is less about a complete overhaul and more about intentionality. It encourages taking an extra five minutes to massage in a luxurious lotion, lighting a candle during your evening skincare routine, or dedicating time for a weekly bath ritual. This mindful approach to beauty aligns with broader wellness movements, prioritizing mental and emotional comfort alongside physical care.
The feature was published amidst a series of holiday gift guides, positioning cozy beauty products as perfect presents for loved ones—or for oneself. The trend's timing is no coincidence; it offers a counterbalance to the hustle of the holiday season and the harshness of winter weather.
Prices for recommended items were accurate as of the December 15, 2025 publication date, but are always subject to change. As the cozy beauty trend continues to gain momentum, it reaffirms that the most compelling beauty rituals are those that make us feel safe, nurtured, and perfectly at home.
