Solera Announces Landmark AI Investment and Major CRM Upgrade Ahead of NADA Show 2026
LAS VEGAS, Feb. 04, 2026 — Solera, a global leader in data-driven vehicle lifecycle and dealership solutions, has announced a significant investment in artificial intelligence technology specifically designed for automotive retailers. This strategic move includes a comprehensive upgrade to its DealerSocket® CRM platform, which will be unveiled at the upcoming NADA Show 2026 in Las Vegas.
Transformational AI Integration for Modern Dealerships
The company's investment centers on a dedicated research and development program focused on accelerating innovation within customer relationship management systems. This initiative aims to unify various customer engagement channels—including email, phone, web interactions, and showroom activities—into a single, modern AI-driven platform suitable for dealerships of all sizes.
At the NADA 2026 exhibition, Solera will demonstrate new conversational AI lead response capabilities designed to help dealers respond to every customer inquiry with timely, dealership-branded follow-up communications. This system operates continuously, providing 24/7 automated response capabilities that can scale according to dealership needs.
Advanced AI Features for Enhanced Sales Performance
The enhanced AI assistant, embedded directly within the CRM platform, can engage potential customers using natural-language responses, answer frequently asked questions, confirm customer preferences, and guide qualified buyers toward scheduling appointments or connecting with live sales representatives.
Simultaneously, Solera is introducing sophisticated AI-powered lead scoring and insight features that continuously analyze customer behavior patterns, engagement metrics, and historical transaction data. This technology helps sales and business development center teams prioritize the most promising opportunities by surfacing high-intent shoppers to the top of task lists while automatically nurturing lower-intent prospects with targeted outreach campaigns.
Unified Cloud Platform Ecosystem
These artificial intelligence enhancements are delivered as integral components of the Solera Cloud Platform, ensuring that dealerships benefit from shared data and intelligence across multiple operational areas. This integrated approach connects CRM functions with dealership management systems, websites, marketing tools, service operations, and connected-car solutions rather than offering isolated tools that must be added to existing legacy systems.
The upgraded CRM capabilities will be showcased within Solera's comprehensive Dealer Cloud Platform at NADA 2026, demonstrating how DealerSocket CRM functions as the central component within a broader end-to-end dealership ecosystem. Key platform elements on display will include:
- Call Center & vBDC: Precision-controlled inbound and outbound engagement systems that blend live agents with AI assistance to ensure dealerships never miss important calls while maintaining store-level rules and scripts.
- DMS: A mission-critical dealer operating system that connects sales and finance & insurance operations with accounting, titling, and comprehensive reporting functions.
- Marketing Engine: Data-driven campaign management tools that integrate directly with CRM and website platforms to drive profitability and conversion rates rather than merely generating clicks.
- Service Suite: A high-performance fixed operations command system for managing scheduling, customer check-in processes, multipoint inspections, transportation logistics, payment processing, and customer retention programs.
- Inventory Intelligence: Continuous analytics capabilities that help dealers appraise, price, and stock vehicles based on real-time market demand data.
- Websites & Digital Retail: Precisely engineered digital experiences that seamlessly transition customers into CRM and DMS systems.
- LoJack® & Connected Car: Award-winning vehicle recovery services integrated with law enforcement agencies and connected-car technologies that extend dealership relationships far beyond initial showroom interactions.
This comprehensive announcement represents a significant advancement in automotive retail technology, positioning Solera at the forefront of AI integration within dealership operations as the industry prepares for NADA Show 2026.
