Porsche Experience Centre Toronto Launches 'Experience for HER' Driving Program
The Porsche Experience Centre (PEC) Toronto has officially unveiled a groundbreaking new driving program designed specifically for women. Titled "Experience for HER," this initiative aims to enhance driving skills and boost confidence through a supportive and empowering atmosphere.
Exclusive Program for Female Enthusiasts
Created exclusively for women and taught by female instructors, "Experience for HER" combines dynamic on-track learning with a social environment that encourages meaningful connections. The program is tailored to accommodate all comfort levels, from beginners to advanced drivers, and requires no prior performance driving experience. It fosters a community of like-minded women who share curiosity, enthusiasm, and a passion for new automotive experiences.
Trevor Arthur, President & CEO of Porsche Cars Canada, Ltd., expressed excitement about the launch, stating, "Following the success of 'Ice for HER' in 2025, we are thrilled to offer a year-round opportunity at PEC Toronto dedicated to female enthusiasts." This new program builds on the brand's commitment to inclusivity and innovation in the automotive world.
Program Details and Availability
"Experience for HER" sessions are now available for booking and will be held on the last Thursday of each month, starting March 26, 2026. Each 90-minute session, led by female instructors, is priced at $1,300 per person. The cost includes a Porsche Lifestyle gift and refreshments at the on-site Carrera Café, providing a comprehensive and luxurious experience.
The program is also adaptable for group events, with inquiries directed to PECevents@porsche.ca. This flexibility allows for customized experiences, making it ideal for corporate outings, social gatherings, or special occasions.
About Porsche Experience Centre Toronto
Since opening to the public in June 2025, PEC Toronto has served as an immersive hub where driving excitement meets automotive design and engineering excellence. It caters to a wide audience, from long-time Porsche owners to curious visitors, offering four instructor-led driving modules:
- A two-kilometre driver development handling circuit
- A dynamics area
- A low-friction handling circuit
- A low-friction drift circle
These modules are designed to showcase the engineering prowess and capabilities of Porsche models. First-time visitors can explore the facility, enjoy the view from the visitor terrace, shop at the Porsche Lifestyle Shop, or relax at the Carrera Café. Additionally, the centre features a fitting lounge for customizing dream Porsches and five cutting-edge driving simulators for virtual racing on global tracks.
PEC Toronto is open year-round, with current hours from 9 am to 5 pm, Tuesday through Saturday. For the latest information on opening hours and programs, visitors are encouraged to check the official website.
Background on Porsche Cars Canada, Ltd.
Porsche Cars Canada, Ltd. (PCL) is the exclusive importer and distributor of Porsche models in Canada, including the 911, 718 Boxster, 718 Cayman, Taycan, Panamera, Cayenne, and Macan. Headquartered in Toronto, Ontario, PCL employs over 70 professionals dedicated to sales, aftersales, marketing, retail development, and public relations. The company upholds Porsche's 75-year legacy of advancing vehicle performance, safety, and efficiency.
In 2019, PCL opened a Parts Distribution Centre in Mississauga to support its nationwide network of 23 Porsche Centres. The Porsche Experience Centre Toronto, located in Pickering, Ontario, further solidifies the brand's presence in Canada, offering unique driving experiences and community engagement opportunities.
