Corona Premier, the premium light beer from America's most loved beer brand, is expanding its golf presence this summer. As the Official Beer of the U.S. Open and Official Light Cerveza of the American Century Championship (ACC), the brand is bringing exclusive fan experiences and on-course activations to golf enthusiasts nationwide.
Key Initiatives
Fans aged 21 and older can enter the Corona Golf 2026 Sweepstakes for a chance to win one of five Grand Prize trips to a destination on the Corona Premier "Golf Tour." Each prize includes a Corona Premier Golf Bundle with premium golf balls and apparel, plus a $1,200 GolfNow credit for booking tee times at participating courses. Winners can bring three guests for a foursome experience.
Corona Premier is also deepening its integration with golf through a partnership with GolfNow, the world's largest online tee time marketplace. The brand's "Premier Side of Light" national TV campaign will run across digital booking platforms, sports networks, and high-impact golf broadcasts.
Fan Experiences
At the U.S. Open, fans on the course can snap pictures at a Corona Premier photo opportunity. At the ACC's 7th hole tee box, fans can get up close with celebrity participants, enjoy a Corona Premier customization station, and purchase exclusive merchandise.
"Corona Premier is all about enjoying an active lifestyle, spending time with friends, and savoring the moment. Golf is a place where all those things naturally occur," said Rob Nelson, VP of Marketing for Corona. "This year, we're showing even more fans how Corona Premier is the perfect complement to golf through once-in-a-lifetime experiences and partnerships."
With a crisp, smooth finish and only 2.6 grams of carbs and 90 calories per 12-ounce serving, Corona Premier embodies the belief that the best round of golf is a lighter one. The brand invites everyone to experience the "Premier Side of Light" from local courses to major tournaments.
