For the fourth consecutive year, The Weather Network/MétéoMédia has been named Canada's #1 Most Trusted News Source in the annual Pollara Trust in Media study. The announcement was made on June 22, 2026, by Pelmorex, the parent company of the weather brand.
Trust Metrics and Rankings
The study shows that 78% of Canadians rate The Weather Network/MétéoMédia as trustworthy, a 5-point increase from 2025. This places it ahead of other major national media outlets: CBC/Radio-Canada at 71%, CTV News at 68%, and Global News at 65%.
“Four consecutive years at the top reflects the everyday commitment behind the scenes to deliver accurate, reliable weather information people can depend on,” said Maureen Rogers, President and CEO of Pelmorex. “I’m incredibly grateful to our teams and to the Canadians who continue to put their trust in us.”
Context of Trust Over Four Years
Over the past four years, Canadians have faced a range of extreme weather events, including wildfires, floods, severe storms, extreme heat, and winter weather. The Weather Network/MétéoMédia has remained a constant source of reliable information, helping people make informed decisions for themselves, their families, and their communities.
Audience and Advertising Impact
The Weather Network/MétéoMédia reaches more than 40 million Canadians each month. According to Simon Jennings, Chief Revenue Officer at Pelmorex, this trust creates a premium environment for advertisers. “Trust is one of the most valuable qualities a media brand can earn,” said Jennings. “For advertisers, it means their messages appear alongside content Canadians actively rely on and believe in. That’s a powerful foundation for building meaningful connections with audiences.”
About Pelmorex
Pelmorex is the company behind The Weather Network, MétéoMédia, Eltiempo, Otempo, and Clima. It provides fast, accurate weather forecasts, personalized insights, and critical weather alerts. Pelmorex also operates Canada’s National Alert Aggregation and Dissemination System, part of the Alert Ready emergency alert system. For more information, visit Pelmorex.com.
