Moving the Canadian Grand Prix from June to May has proven a resounding success for Montréal's tourism industry, according to data released by Tourisme Montréal. Hotel demand in May 2026 surged 12.9% compared with June 2025, a month that previously hosted the event. The change has turned May into a new peak season without diminishing June's performance.
Strong Hotel Occupancy and Demand Growth
During the 2026 Grand Prix weekend, hotel occupancy across the island of Montréal reached 94.8%, according to Dominique Villeneuve, President and CEO of the Greater Montréal Hotel Association (AHGM). Demand grew significantly both downtown and near the airport, providing an exceptional level of activity for hotels.
The excitement was further fueled by the Montréal Canadiens' playoff run, which boosted activity in restaurants, shops, and hotels across the city.
Positive Impact Beyond Montréal
The economic benefits extended to surrounding regions. In Laval, hotel demand rose by 10% during the race weekend compared with the same period in 2025. On the South Shore, demand increased by 5%.
“The results show that we made the right decision in supporting the move of the Grand Prix to May. This change in the calendar allows us to attract more visitors at the very start of the season, while also freeing up space in June to host major conventions and other large-scale events. It’s a win-win for Montréal, for our members, and for the entire tourism industry,” said Yves Lalumière, President and CEO of Tourisme Montréal.
Global Showcase for Montréal
Throughout the Grand Prix weekend, several Formula 1 drivers highlighted Montréal in their social media posts. Their accounts collectively reach nearly 200 million followers worldwide. Content featuring Montréal generated more than 10 million views. One of the most popular posts showed driver Charles Leclerc strolling through Mount Royal and discovering iconic city landmarks.
June Remains Strong
Despite losing the Grand Prix, June 2026 hotel demand is tracking at the same level as June 2025, when the event was still on the calendar. The city's summer momentum continues with festivals such as Les Francos de Montréal, the Festival International de Jazz de Montréal, the Festival International Nuits d'Afrique de Montréal, Just for Laughs, and a wide array of cultural, culinary, and sporting events. This lineup reinforces Montréal's standing as a must-visit destination.
