Itch Check Day, observed on July 11, 2026, is drawing attention to the increasing prevalence of allergies among pets as pollen season intensifies across Canada. Veterinary experts report a notable rise in cases of allergic dermatitis in dogs and cats, with symptoms such as itching, redness, and hair loss becoming more common during spring and summer.
Growing allergy burden on pets
According to the Canadian Veterinary Medical Association, approximately 10% of dogs and 5% of cats suffer from environmental allergies, a figure that has been climbing over the past decade. Pollen from grasses, trees, and weeds is a primary trigger, along with mold spores and dust mites. Dr. Sarah Thompson, a veterinarian at the Animal Allergy Clinic in Toronto, noted, “We are seeing more pets with severe allergic reactions earlier in the season, likely due to longer and more intense pollen periods linked to climate change.”
The Pets in the Park festival, held on June 14, 2026, in Edmonton, featured educational booths on pet allergy management, including tips on wiping paws after walks and using hypoallergenic shampoos. Organizers reported a 30% increase in attendance compared to previous years, reflecting heightened public concern.
Impact on pet owners and veterinary care
Pet owners are increasingly seeking veterinary help for allergy-related issues. A survey by the Canadian Pet Health Network found that 45% of dog owners and 38% of cat owners have noticed their pets scratching more frequently during the past two summers. The average cost of treating allergic dermatitis ranges from $200 to $600 per visit, including medications and skin tests.
Dr. Thompson emphasized the importance of early intervention: “Untreated allergies can lead to secondary infections and chronic discomfort. Simple measures like air purifiers and frequent bathing can make a big difference.” She also advised owners to consult their veterinarian before giving any over-the-counter medications, as some human antihistamines can be toxic to pets.
Preventive steps for pet owners
To help pets cope with pollen season, experts recommend limiting outdoor activities during peak pollen hours (early morning and late afternoon), keeping grass short, and washing pet bedding weekly. The Itch Check Day campaign, organized by the Animal Health Institute, encourages owners to perform a simple skin check: run a hand over their pet’s coat to feel for bumps or dry patches, and look for excessive licking or chewing of paws.
As pollen counts continue to rise, the message from veterinarians is clear: proactive allergy management can improve pets’ quality of life and reduce the strain on veterinary clinics. “We want every pet to enjoy the summer without constant itching,” said Dr. Thompson. “Itch Check Day is a reminder that small steps can prevent big problems.”
