American fashion powerhouse Ralph Lauren has pulled back the curtain on the official attire that Team USA will wear during the ceremonies of the upcoming Winter Games.
Star-Studded Unveiling in New York
The grand reveal took place on Wednesday, December 3, 2025, at the brand's headquarters in New York City. The event featured prominent American winter sports athletes, including snowboarders Brenna Huckaby and Red Gerard, who modeled the new looks for the assembled press.
This collection marks the latest chapter in Ralph Lauren's long-standing partnership with the United States Olympic and Paralympic Committee. The designs for both the opening and closing ceremonies for the 2026 Milan Cortina Winter Olympics were presented, setting the stage for American style on one of the world's biggest sporting stages.
A Legacy of Olympic Style
Ralph Lauren has been outfitting Team USA for over a decade, becoming synonymous with the team's formal presentation at the Games. The unveiling event is a traditional moment that generates significant anticipation among fans of both fashion and sport, offering a first glimpse of the aesthetic that will represent the nation in Italy.
While specific design details, fabrics, and thematic inspirations from the latest collection were highlighted at the event, the core focus remains on blending patriotic elements with the brand's classic, all-American sensibility. The uniforms aim to project confidence and unity as athletes prepare to compete on the global stage.
Gearing Up for Milan-Cortina 2026
The unveiling kicks off the final countdown in apparel preparation for the Winter Games, which are now just over a year away. For the athletes, donning the ceremonial uniform is a pivotal moment in their Olympic journey, symbolizing their official entry into the Games tradition.
As the fashion world and sports fans digest the new designs, the focus for Team USA will now intensify on training and qualification events. The uniforms unveiled in New York will eventually be worn in the historic stadiums of Milan and Cortina d'Ampezzo when the Games commence in February 2026.
