Louis Vuitton Commemorates 130 Years of Its Legendary Monogram Pattern
The French luxury fashion house Louis Vuitton is celebrating a significant milestone this year as its iconic monogram pattern reaches 130 years of existence. To mark this occasion, the brand has launched a special anniversary collection that pays tribute to some of its most recognizable handbag designs that have carried the famous motif through the decades.
A Design That Has Stood the Test of Time
While many historical items seem out of place in contemporary settings, Louis Vuitton's monogram luggage and accessories continue to feel perfectly relevant today. The pattern was first created in 1896 by Georges Vuitton, son of founder Louis Vuitton, and featured the founder's initials alongside what has been described as a "constellation" of floral elements.
This heritage design has become synonymous with the luxury house, appearing on everything from classic trunks to modern handbags and accessories. According to Pierre-Louis Vuitton, head of Savoir-Faire at Louis Vuitton, the monogram remains crucial to the brand's history and identity.
"The Monogram is important to the history of the house," Vuitton noted, adding that while the design has remained largely unchanged since its creation, there have been innovations in manufacturing techniques and occasional color modifications for special editions.
Celebrating Iconic Handbag Styles
To commemorate the 130th anniversary, Louis Vuitton has launched a campaign highlighting five of its most iconic handbag styles that have featured the monogram pattern:
- The Keepall
- The Alma
- The Speedy
- The Noé
- The Neverfull
These designs represent some of the most recognizable creations from the fashion house, with release dates spanning from 1930 to 2007. The longevity of these styles has made them consistent collector's items that maintain their appeal across generations.
Investment Value and Counterfeit Challenges
The enduring popularity of Louis Vuitton's monogram pieces has translated into significant investment value. According to Fashionphile's 2025 resale report, the Louis Vuitton Speedy was ranked as the number one recommended "investment piece with lasting appeal and growing value." Many owners report carrying their Louis Vuitton pieces for decades, with some bags purchased in the early 2000s still in regular use today.
However, the widespread recognition of the monogram pattern has also made Louis Vuitton a prime target for counterfeiters. A 2025 report by AI authentication software company Entrupy identified Louis Vuitton as the "most-faked" brand in the luxury accessory market, with the house's monogram print ranking among the third most-copied materials globally.
A Special Anniversary Collection
In addition to the campaign celebrating its classic handbag styles, Louis Vuitton has released a special-edition Monogram Anniversary Collection that offers a subtle reinterpretation of the historic print. This collection represents the latest chapter in the ongoing story of a design that has maintained its relevance for over a century while continuing to evolve with contemporary tastes and manufacturing innovations.
The 130th anniversary celebration highlights how a design created in the late 19th century continues to resonate with modern consumers, demonstrating the enduring power of thoughtful craftsmanship and timeless aesthetic appeal in the luxury fashion industry.
