In a move that's turning heads from Main Street to Montreal, Vancouver's homegrown success story Herschel Supply Co. has cooked up something truly unexpected. The iconic backpack and accessories brand has teamed with none other than Heinz—yes, the ketchup company—for a collaboration that's equal parts fashion and condiment culture.
The limited-edition collection transforms Heinz's signature red, white, and black branding into surprisingly stylish accessories. From backpacks featuring the classic Heinz logo to lunch bags that would make any ketchup lover proud, this partnership proves that sometimes the most unconventional combinations yield the most interesting results.
What's in the Collection?
The Herschel x Heinz lineup serves up several conversation-starting pieces:
- The Classic Backpack: Featuring the unmistakable Heinz logo against the brand's signature red
- Lunch Totes & Bags: Perfect for carrying your actual ketchup bottles (or just looking like you might)
- Crossbody Bags: With subtle Heinz branding for those who prefer their condiment references more discreet
- Accessories: Including pouches and organizers that bring a pop of ketchup-red to any outfit
Why This Collaboration Works
While fashion and condiments might seem like strange bedfellows, both brands share a common thread: iconic North American design that's stood the test of time. Heinz has been a kitchen staple for over 150 years, while Herschel has become a global phenomenon since its 2009 founding in Vancouver.
"Both brands represent quality and timeless design," a Herschel representative noted. "This collaboration celebrates two heritage brands coming together in an unexpected way."
The collection drops as limited edition, ensuring that these ketchup-inspired pieces will become collector's items for fashion enthusiasts and Heinz fans alike. It's the latest in a series of unexpected brand partnerships that are redefining what fashion collaborations can be.
For Vancouverites, it's another reason to be proud of their hometown brand's continued innovation and global reach. The Herschel x Heinz collection is available through select retailers and online, but like a good bottle of ketchup, it's likely to go fast.
