A Toronto-based luxury men's footwear brand is soaring to new heights, finding an unexpected fanbase among Hollywood's elite. Zvelle, founded by designer Elle AyoubZadeh, is captivating stars with its commitment to 'slow fashion,' meticulous Italian craftsmanship, and distinctive designs.
From Women's Fashion to Footwear Fame
Elle AyoubZadeh began her career in women's fashion, but her creative journey ultimately led her to the world of footwear. Now, she helms Zvelle, a brand dedicated to creating luxury men's shoes that stand in stark contrast to fast fashion. Every style is personally designed by AyoubZadeh and handmade in the brand's own Italian factory, emphasizing quality and longevity over mass production.
The Philosophy of Flight and Refined Craftsmanship
The brand's unique identity is deeply rooted in AyoubZadeh's lifelong fascination with flight. This inspiration translates into streamlined, aerodynamic designs that prioritize power and freedom by eliminating every unnecessary detail. Zvelle's approach is one of authentic, slow luxury.
The process involves sourcing premium materials like deerskin and calfskin in small batches from top-tier tanneries. The brand's artisans have even developed proprietary techniques for distressing leather, including their own patina and dry-milling methods. This dedication results in products that are far from the assembly line.
A-List Approval and the Signature Alatus Boot
Zvelle's meticulous approach has not gone unnoticed. The brand has quickly garnered a prestigious following, with its shoes appearing on major red carpets like The Oscars and The Emmys. The hero design, the Alatus boot, has become a particular favorite among Hollywood stylists and actors.
High-profile fans include award-winning actor Colman Domingo, former NBA star Dwyane Wade, actor and activist Jesse Williams, and actors Ben Foster and Justin Theroux. The Alatus boot's signature curved lines were directly inspired by the graceful forms of early glider designs, perfectly embodying the brand's ethos.
Zvelle targets a discerning customer—the Zvelle man—who values individuality, quality, and ethical production. His style is tailored, refined, and speaks of quiet luxury. The brand's price points reflect its artisanal quality, with shoes ranging from $700 to $1,200.
For those interested in exploring the collection, Zvelle shoes are available through exclusive showrooms in Los Angeles and Milan, as well as directly via their official website, Zvelle.com.
